Intercom, Inc.
FEBRUARY 25, 2021
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
Product Talk
JULY 8, 2020
As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. But our job is not to address every customer opportunity.
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Userpilot
JULY 29, 2024
Understanding how to identify customer pain points and struggles is the cornerstone of creating a painless customer experience and a loyal customer base. The reason is simple – struggling customers hold the key to sustained product growth. There are different types of pain points.
Product Talk
APRIL 8, 2020
For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?
Intercom, Inc.
APRIL 29, 2020
As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.
Product Talk
SEPTEMBER 20, 2023
And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.
Intercom, Inc.
MARCH 14, 2019
These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela knows that slapping “customer centric” in your mission statement is rarely enough. 6 ways to create a customer-centric culture.
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