Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. I typically see near 100% open rates for these types of messages and an over 25% reply rate. A simple “Welcome back!”

Outbound 218

Outbound Inbound User Testing Research Software 218

Intercom, Inc.

JUNE 22, 2018

Or, in Ruby: Using this method to find similar posts on this blog to “How the support team improves the product,” you’ll get the following top 10: How to launch with a validated idea. Or, in Ruby: If @words equaled: ['hello', 'inside', 'intercom', 'readers', 'blog', 'post']. Does your app have a message schedule?

Artificial Inteligence 223

Artificial Inteligence Feedback Software Data Visualization Customer Feedback 223

Intercom, Inc.

MAY 14, 2018

Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

MAY 28, 2019

Our Inside Intercom blog got a makeover last year; the latest overhaul applies to the main pages on Intercom.com.). As we look to introduce more people to the power of Intercom, we want the message about what we do and how we help to be undeniably clear. Always on the move. Examples of refreshed headlines and typography.

Branding 217

Branding Customer Experience Messaging Reference 217

Intercom, Inc.

MAY 16, 2018

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Instead, they wanted to go to the market with a “seamless asynchronous messaging product.”. Overpromising.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. So I was the person responsible for writing the blog, meeting people at conferences, speaking onstage, etc.

Startups 201

Startups Feedback Software Marketing Strategy 201

Intercom, Inc.

DECEMBER 17, 2018

If you have a physical product that’s frequently returned, you can start a visitor auto message on the return page with a link to your FAQs. If you have a software product, and customers frequently need help during setup, trigger an auto message in your Messenger during this process. Blog posts. A pricing page.

Research Software 217

Research Software Reporting Tools User Testing Feedback Software 217

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Alchemer Mobile

DECEMBER 9, 2021

Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. The insights you gather should inform your product roadmap and rally your development team around a single point: the customer.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

AUGUST 14, 2018

And it requires massive discipline, because as a founder or early stage employee, time spent writing blog posts, hosting podcasts, or shooting videos is time you’re not doing other work that often seems more urgent or impactful. What messages should I send to new customers? 5 simple messages to engage your customers.

Events 182

Events Blog Article Technical Review 182

Alchemer Mobile

FEBRUARY 2, 2021

Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. App promo videos take your marketing to the next level by bringing your messaging to life.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

MARCH 14, 2018

Jump on customer calls and send targeted messages based on usage of the beta to gather feedback. An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. We use tags to manage beta participants and send messages that are contextual to them being in the product.

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

Intercom, Inc.

DECEMBER 12, 2018

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. WordPress – CMS.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MAY 2, 2018

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. Intercom is working to reimagine business messaging for support teams. And it’s not just for help docs either.

Customer Experience 190

Customer Experience Inbound Messaging Article 190

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Highlight the announcement blog post and Product Hunt app for that week. Or so we thought.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Piyanka Jain

MAY 13, 2020

EY marketing delivers these leads from various sources, including Pinterest, Instagram, Facebook, Google, blogs, and other partner sites. If you could segment your prospect base, based on all their information post the style survey, you could customize your offer and message. Also paid advertising on Google and bing deliver leads too.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Intercom, Inc.

MARCH 24, 2020

We created this blog post to help you reduce your Support team’s load and provide your customers with the personal support they need. Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Tailor your message to each group.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Intercom, Inc.

APRIL 13, 2018

For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role. consumers who receive branded SMS texts go on to make direct purchases.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

JULY 4, 2018

In his LinkedIn message trying to recruit Matt, our CEO Eoghan gushed, “The product almost completely sells itself. Back in 2015 we made Intercom real time, which meant messages were sent instantly, and we now could compete against “live chat” products. The live chat model is dead, the messaging model is the future.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

JANUARY 3, 2020

Some time ago, when chatbots were new and we were still forming our opinion on them, our SVP of Product Paul Adams wrote a blog post discussing their limitations. It feels clunky and unnatural because messengers are designed for quick, short messages sent back and forth. Rule 1: Not every interaction will benefit from a bot.

Customer Experience 222

Customer Experience Messaging Naming Branding 222

Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. At the end of the day, I don’t think this language difference matters.

Feedback Software 305

Feedback Software User Testing Technical Review Product Research 305

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. It was around this time that Teresa published Continuous Discovery Habits , where all the pieces in the blog finally came together, and it clicked for Sebastian.

Product Research 257

Product Research Reporting Tools Feedback Software Customer Communications 257

Intercom, Inc.

APRIL 29, 2020

You can check out my full slide deck and blog post below. We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. Embracing a philosophy of change. Add value, not just noise.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Indicative

OCTOBER 1, 2020

A customer isn’t going to interact with company messaging they don’t need or want. Data analysis on consumer behaviors can help you understand what type of messaging works for which type of customers, and then you can target specific segments from there. This is where great data comes in. Conclusion.

User Testing 141

User Testing Data Visualization Customer Feedback Customer Experience 141

Product Talk

NOVEMBER 8, 2023

Petra teamed up with Product Talk blog editor Melissa Suzuno to compile all of this research into a new book, Strong Product Communities. We started with her sending a message like, “Hey, it looks like you haven’t come to a community call. Which is why we do the Product in Practice series on the Product Talk blog.

Product Research 243

Product Research Research Software Analytic Tools Books 243

Product Talk

AUGUST 16, 2023

Yes, all of the content we create—whether it’s this blog, the Product Talk Academy courses , the community , or the Continuous Discovery Habits book—focuses on the various facets of continuous discovery. They decided to make a few changes to the messaging to increase the likelihood that CDH community members would participate in interviews.

Product Research 178

Product Research Weak Development Team User Testing Customer Experience 178

Intercom, Inc.

MARCH 25, 2020

You should put all of these questions and their answers together in an article , a blog post or on your website. To ensure your message reaches all the right people, there are some things you should do, and some you should avoid: Do send a chat or post in your app. Do send messages to engaged recipients only.

User Testing 160

User Testing Inbound Customer Feedback Customer Experience 160

Intercom, Inc.

SEPTEMBER 2, 2021

And so, we have to try and balance all that to make sure that the stories we’re telling to the market and to our customers make sense, that we’re not over messaging them, but also making sure they know about all this great stuff we’re shipping.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Intercom, Inc.

JULY 11, 2018

People wanted to pass notes and messages, without fear of other people seeing them…. file containing the source code of a blogging engine, upload it, run a series of weird commands to unpack it and give it write access, and then configure it. What people want. People still want this. People wanted to store photos in a safe place….

Entertainment 205

Entertainment Technical Review Software Review Banking 205

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

MARCH 23, 2018

It would be hard to do justice to such a seminal book in a single blog post, but here are the 3 key pieces of marketing advice from Hopkins that not only stand the time but are still vital in sales and marketing. The message from Hopkins was clear – understand psychology and you’ll sell more products. Be specific.

Books 220

Books Marketing User Testing Analytic Tools 220

Intercom, Inc.

APRIL 6, 2020

So while Inside Intercom built its reputation as a source of advice on building great products, some of the most impactful lessons that have remained with me from helping colleagues publish their insights on this blog are all about people rather than product. The key takeaway for me? The medium matters. Sorry Slack. The value of values.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

The Product Coalition

MARCH 16, 2021

Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. A Product Case Study Introduce Twitter stories as a feature and back it with proper data to pitch the idea to Jack Dorsey. The tweets are primarily famous for their short yet concise nature.

Research Software 135

Research Software Data Visualization Advertising Product Research 135

Product Talk

NOVEMBER 17, 2021

With each person, the message got a little more distorted. This means that by the time it gets to the engineers, the message is unrecognizable. It might be a blog or a Confluence page or a daily email. With each hand-off, we lost context and nuance. It was like a game of telephone. You need to constantly remind people.

Product Research 257

Product Research User Testing Customer Experience Feedback Software 257

Product Talk

SEPTEMBER 18, 2024

And by email—simply copy and paste the following message: Hi friends and colleagues, I just participated in the Continuous Discovery Habits Benchmark Survey. Take the survey now: [link] [your name here] P.S. If you want to learn more about this survey, check out Teresa Torres’s blog post about it. And thought you might like to as well.

Product Research 178

Product Research User Testing Customer Feedback Testing 178