Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar Customer Feedback 223

Alchemer Mobile

MARCH 26, 2021

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Personalizing in-app experiences centers on delivering the right message, to the right person, via the right medium, at the right place and time within the app. Love Dialog.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. I typically see near 100% open rates for these types of messages and an over 25% reply rate. A simple “Welcome back!”

Outbound 218

Outbound Inbound User Testing Research Software 218

Intercom, Inc.

JUNE 22, 2018

Or, in Ruby: Using this method to find similar posts on this blog to “How the support team improves the product,” you’ll get the following top 10: How to launch with a validated idea. Or, in Ruby: If @words equaled: ['hello', 'inside', 'intercom', 'readers', 'blog', 'post']. Does your app have a message schedule?

Artificial Inteligence 223

Artificial Inteligence Feedback Software Data Visualization Customer Feedback 223

Product Talk

FEBRUARY 5, 2025

Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. Orbital allows you to set up pop-up messages that look like they’re coming directly from members of the product trio. And you can use that information to iterate and improve.

Product Research 190

Product Research User Testing Customer Experience Framework 190

Alchemer Mobile

FEBRUARY 21, 2025

This blog references our new e-guide, titled The Complete Guide to CX Transformation . Where are customers struggling, and how can we improve our messaging and outreach? You can download the free, comprehensive e-guide, here. At Alchemer, we’ve established that NPS surveys dont tell the full story.

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Intercom, Inc.

MAY 14, 2018

Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

MAY 28, 2019

Our Inside Intercom blog got a makeover last year; the latest overhaul applies to the main pages on Intercom.com.). As we look to introduce more people to the power of Intercom, we want the message about what we do and how we help to be undeniably clear. Always on the move. Examples of refreshed headlines and typography.

Branding 217

Branding Customer Experience Messaging Reference 217

Intercom, Inc.

MAY 16, 2018

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Instead, they wanted to go to the market with a “seamless asynchronous messaging product.”. Overpromising.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

The Product Guy

JANUARY 8, 2019

We refined the message and added features important for our partners and users. We started a blog section to write long posts about featured businesses. We had no clue about what “Lean” or “Agile” or even “Startup” essentially meant, but we spent most of our time out in the streets talking to our customers.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

Intercom, Inc.

DECEMBER 17, 2018

If you have a physical product that’s frequently returned, you can start a visitor auto message on the return page with a link to your FAQs. If you have a software product, and customers frequently need help during setup, trigger an auto message in your Messenger during this process. Blog posts. A pricing page.

Research Software 217

Research Software Reporting Tools User Testing Feedback Software 217

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. I help manage blogs, podcast strategy, editorial calendars, and large content partnerships. Storytelling can help you understand what is and isn’t working—what messaging or features customers want to know more about. This is a branding and messaging issue.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Alchemer Mobile

DECEMBER 9, 2021

Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. The insights you gather should inform your product roadmap and rally your development team around a single point: the customer.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Alchemer Mobile

FEBRUARY 2, 2021

Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. App promo videos take your marketing to the next level by bringing your messaging to life.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

MARCH 14, 2018

Jump on customer calls and send targeted messages based on usage of the beta to gather feedback. An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. We use tags to manage beta participants and send messages that are contextual to them being in the product.

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

Intercom, Inc.

DECEMBER 12, 2018

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. WordPress – CMS.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

JUNE 25, 2024

Leverage Multiple Mediums : Utilize various formats—presentations, videos, blog posts, and social media—to reach your audience where they are most engaged. Different mediums can help reinforce your message and cater to diverse learning styles. Practice Brevity : Learn to distill complex ideas into concise, impactful messages.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Highlight the announcement blog post and Product Hunt app for that week. Or so we thought.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Piyanka Jain

MAY 13, 2020

EY marketing delivers these leads from various sources, including Pinterest, Instagram, Facebook, Google, blogs, and other partner sites. If you could segment your prospect base, based on all their information post the style survey, you could customize your offer and message. Also paid advertising on Google and bing deliver leads too.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Intercom, Inc.

APRIL 13, 2018

For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role. consumers who receive branded SMS texts go on to make direct purchases.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Product Talk

NOVEMBER 8, 2023

Petra teamed up with Product Talk blog editor Melissa Suzuno to compile all of this research into a new book, Strong Product Communities. We started with her sending a message like, “Hey, it looks like you haven’t come to a community call. Which is why we do the Product in Practice series on the Product Talk blog.

Product Research 261

Product Research Research Software Books Analytic Tools 261

Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. At the end of the day, I don’t think this language difference matters.

Feedback Software 310

Feedback Software User Testing Technical Review Product Research 310

Intercom, Inc.

JANUARY 3, 2020

Some time ago, when chatbots were new and we were still forming our opinion on them, our SVP of Product Paul Adams wrote a blog post discussing their limitations. It feels clunky and unnatural because messengers are designed for quick, short messages sent back and forth. Rule 1: Not every interaction will benefit from a bot.

Customer Experience 222

Customer Experience Messaging Naming Branding 222

Intercom, Inc.

APRIL 29, 2020

You can check out my full slide deck and blog post below. We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. Embracing a philosophy of change. Add value, not just noise.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Advanced Tactics: Stakeholder Mapping: Use tools like the Stakeholder Alignment Blueprint (available on jonihoadley.com) to identify key goals and concerns.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout. Showcase Your Best Work Highlight key projects and casestudies.

Reporting Tools 57

Reporting Tools Magazine Software Review Customer Experience 57

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. It was around this time that Teresa published Continuous Discovery Habits , where all the pieces in the blog finally came together, and it clicked for Sebastian.

Product Research 275

Product Research Reporting Tools Feedback Software Customer Communications 275

Product Talk

AUGUST 16, 2023

Yes, all of the content we create—whether it’s this blog, the Product Talk Academy courses , the community , or the Continuous Discovery Habits book—focuses on the various facets of continuous discovery. They decided to make a few changes to the messaging to increase the likelihood that CDH community members would participate in interviews.

Product Research 180

Product Research Weak Development Team User Testing Customer Experience 180

The Product Coalition

MARCH 16, 2021

Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. A Product Case Study Introduce Twitter stories as a feature and back it with proper data to pitch the idea to Jack Dorsey. The tweets are primarily famous for their short yet concise nature.

Research Software 147

Research Software Data Visualization Advertising Product Research 147

Intercom, Inc.

SEPTEMBER 2, 2021

And so, we have to try and balance all that to make sure that the stories we’re telling to the market and to our customers make sense, that we’re not over messaging them, but also making sure they know about all this great stuff we’re shipping.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Product Talk

SEPTEMBER 18, 2024

And by email—simply copy and paste the following message: Hi friends and colleagues, I just participated in the Continuous Discovery Habits Benchmark Survey. Take the survey now: [link] [your name here] P.S. If you want to learn more about this survey, check out Teresa Torres’s blog post about it. And thought you might like to as well.

Product Research 192

Product Research User Testing Customer Feedback Testing 192

Product Talk

NOVEMBER 17, 2021

With each person, the message got a little more distorted. This means that by the time it gets to the engineers, the message is unrecognizable. It might be a blog or a Confluence page or a daily email. With each hand-off, we lost context and nuance. It was like a game of telephone. You need to constantly remind people.

Product Research 271

Product Research User Testing Customer Experience Feedback Software 271

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

MARCH 23, 2018

It would be hard to do justice to such a seminal book in a single blog post, but here are the 3 key pieces of marketing advice from Hopkins that not only stand the time but are still vital in sales and marketing. The message from Hopkins was clear – understand psychology and you’ll sell more products. Be specific.

Books 220

Books Marketing User Testing Analytic Tools 220

Intercom, Inc.

APRIL 6, 2020

So while Inside Intercom built its reputation as a source of advice on building great products, some of the most impactful lessons that have remained with me from helping colleagues publish their insights on this blog are all about people rather than product. The key takeaway for me? The medium matters. Sorry Slack. The value of values.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

Alchemer Mobile

JUNE 20, 2019

Not only did the company respond to each and every message across different social media channels, it also provided their customers with immediate help by paying for replacement vehicles and covering the other expenses incurred as a result of the issues they had with their cars. But placing the blame on the customer is a bad strategy.

Feedback Software 210

Feedback Software Customer Feedback User Testing Customer Experience 210