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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

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How to Become a Product Strategist [+Tools and Resources]

Userpilot

These skills include data analytics, marketing , technical knowledge in CRM systems, agile methodologies, and so on. As a product strategist, you’ll need tools that specifically support your responsibilities in developing and executing product strategies. Looking into tools for product strategists?

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Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees.

Alchemer Mobile

. – February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees.

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Market Research vs UX Research: Key Differences & When to Use Each

UX Studio

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

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Collecting feedback using 1 to 5 rating scale surveys

Usersnap

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels.

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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.