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June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Userpilot hosts industry-relevant webinars to raise brand awareness. Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. Userpilot ’s blog posts. Catch up on previous and upcoming Userpilot webinars.

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Userpilot video ad. Buffer value-based advertising.

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Best Resources for Product Marketing Managers

Userpilot

Here we will share the best books, webinars, podcasts, and blogs for such a role: Books : Gain foundational knowledge with “Positioning” and “The Launch” to establish customer perception and avoid launch pitfalls. There is an abundance of tools for product marketing managers.

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Best Resources for Customer Experience Managers

Userpilot

They play a key role in implementing a positive customer experience, improving user retention, and minimizing churn rates. They play a key role in implementing a positive customer experience , improving user retention, and minimizing churn rates. Their efforts are instrumental in driving customer loyalty and product adoption.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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Customer Experience Manager Salary [+ Resources to Advance]

Userpilot

They play a key role in implementing a positive customer experience , improving user retention, and minimizing churn rates. They play a key role in implementing a positive customer experience , improving user retention, and minimizing churn rates. Their efforts are instrumental in driving customer loyalty and product adoption.