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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

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Dark Patterns: The Dark Side of UX

UX Planet

On Softpedia, a popular software download site, ads that mimic download buttons are commonly found. These deceptive buttons use a similar font and dark blue color as the actual download buttons, often leading users to click on them unintentionally. Well, it didn’t go as planned. Originally published at valerian-kleinschnitz.de

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Building additional trust in your brand.

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Best Online Engagement Tools For Interacting With Your Customers Across Their Journey

Userpilot

Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. Front-facing online engagement tools help bolster your brand identity and positioning. Drive customer loyalty – they help you to provide positive experiences to your customers.

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Appcues Features: Everything You Need to Know About This Popular Product Adoption Tool

Userpilot

Our mission at Userpilot is to help companies show the right messages, at the right time, to the right people. Customization: Segment your users by different groups or behaviors and offer them a personalized in-app experience with contextual in-app messages. And everything is 100% customizable to match your UI and branding.

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Understanding the B2B2C Business Model – Learning from POM’s Success

Usersnap

POM’s focus is on offering a frictionless payment experience in a multi-channel environment: Payment buttons QR codes Text messages Web portals Mobile apps Fintech Payments POM’s payments platform allows billers to integrate payment buttons into invoices sent via email or print unique QR payment codes on paper invoices.

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Microcopy Matters – How We Improved Our UX Writing and You Can Too

UX Studio

Even a chatterbox can have difficulty explaining their thoughts so the listener gets the message. On one of our microcopy workshops, we had to rethink a real product’s voice & tone and specific messages in small groups. Building the brand of the particular product. Describe the brand’s personality type. The values.

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