The Product Guy
NOVEMBER 5, 2024
Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
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The Product Coalition
MARCH 29, 2022
You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?
Userpilot
JULY 16, 2024
In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.
Product Management University
AUGUST 24, 2020
Strong brand identity builds trust and motivates people to buy your products and services. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable. Sound familiar?
The Accidental Product Manager
FEBRUARY 7, 2022
New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.
Intercom, Inc.
MAY 28, 2019
Memorable brands create enduring connections with the people who interact with them. The Intercom brand promise. . This identity is more than a design makeover – we believe it is a truer representation of who we are as a brand. They do this by clearly articulating what they stand for. Always on the move. Opinionated colors.
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