Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 88

Differentiation Analytic Tools Research Software Feedback Software 88

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Every year, we publish a blog post on the top mobile in-app feedback tools. Here are a few of our favorites from the most recent edition : mParticle is a customer data platform that helps brands collect and connect clean customer data.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Intercom, Inc.

AUGUST 14, 2018

And it requires massive discipline, because as a founder or early stage employee, time spent writing blog posts, hosting podcasts, or shooting videos is time you’re not doing other work that often seems more urgent or impactful. How can I build a brand for my software company? So you want to build a brand?

Events 182

Events Blog Article Technical Review 182

Intercom, Inc.

AUGUST 25, 2021

Writing has been a core part of Intercom’s DNA since its inception – Des wrote 93 of the first 100 blog posts here on Inside Intercom. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. Bringing our brand on the road. We hang them on the walls of our offices.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? We wrote a billion blog articles about it. We really put our backs into it.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Alchemer Mobile

JUNE 18, 2019

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Brands save money by increasing retention and activating their current customers for repeat purchases.

Feedback Software 199

Feedback Software Analytic Tools Customer Feedback Customer Experience 199

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. It was around this time that Teresa published Continuous Discovery Habits , where all the pieces in the blog finally came together, and it clicked for Sebastian.

Product Research 257

Product Research Reporting Tools Feedback Software Customer Communications 257

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Getting social media right isn’t easy, but increasingly it does more than simply increase brand awareness. 70%: of the most used hashtags are branded ( Simply Measured, 2015 ).

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

MARCH 23, 2018

The genius behind many of the biggest brands of his day, Hopkins can be credited with inventing the free trial model, the freemium model, coupons, campaign tracking and much more. Want to learn more about how to build your brand and sell more products? Hopkins was the Seth Godin of the 1900s. Uncover what makes your product remarkable.

Books 220

Books Marketing User Testing Analytic Tools 220

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Alchemer Mobile

JUNE 20, 2019

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Craft educational blog posts , step-by-step how-to guides, screenshots and videos to help your customers with setup and optimization.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Alchemer Mobile

JANUARY 10, 2019

If you’re battling market fragmentation, use it as an opportunity to differentiate your company and product, or to take advantage of the low barrier to entry customers will have with your brand. Below are a handful of our favorite blogs, news outlets, newsletters, and podcasts all centered around technology and product management.

Product Manager 217

Product Manager Product Management User Testing Feedback Software 217

Intercom, Inc.

APRIL 13, 2018

consumers who receive branded SMS texts go on to make direct purchases. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role. For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

Alchemer Mobile

NOVEMBER 9, 2022

Here are a few product and mobile-focused blogs recommended by your peers: Product Hunt. Mobile App Management Blog by Apperian. Apptamin Blog. A lack of communication and implementation of customer feedback can affect brand loyalty and customers’ willingness to provide feedback in the future. All the time. PM Subreddits.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Product Talk

APRIL 6, 2022

If you’re interested in diving into this topic (and the science of bias) in more depth, be sure to check out my blog post Why You Are Asking the Wrong Customer Interview Questions. developing brand-new products). Not because they’re trying to be deceptive, but just because they all get filtered through a set of cognitive biases.

User Testing 273

User Testing Customer Experience Product Research Customer Feedback 273

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And we’ll also be posting a blog post soon to share some of the summaries from the webinar, so we can always answer questions there as well.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

FEBRUARY 25, 2021

Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. How do we really get to know the customer and their needs and expectations, the problem they’re trying to solve, the value they expect to receive from your brand?

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

SEPTEMBER 24, 2019

Example 2: The designer wrote a blog post on design culture at Intercom. Output: Blog post published. Outcome: Blog post is shared widely on Twitter and generates a lot of engagement from the design community. Impact: Intercoms employer brand is improved and becomes a more attractive place for designers to work.

Feedback Software 222

Feedback Software Leadership Framework Software Review 222

The Product Coalition

DECEMBER 29, 2020

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. This article was also published on The Product Management Blog. Looking for a good read?

Reporting Tools 178

Reporting Tools Product Manager Product Management User Testing 178

The Accidental Product Manager

OCTOBER 18, 2021

Product managers are looking back at the last major recession for tools to keep customers from swapping their brands for cheaper ones from rivals. In the last recession, more shoppers purchased cheaper store brands, and consumers say they’re reducing spending again in the wake of the coronavirus pandemic. A recent survey of U.S.

Customer Experience 123

Customer Experience Product Manager Product Management Product Research 123

Mind the Product

APRIL 7, 2020

Follow Roman on LinkedIn and Twitter, or check out his website and blog. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Follow Roman on LinkedIn and Twitter, or check out his website and blog. Component teams vs Feature teams. How to deal with conflict and build trust. Talk to us.

Feedback Software 189

Feedback Software Leadership Product Research Technical Review 189

Intercom, Inc.

APRIL 12, 2018

We also cover why Dribbble has remained invite-only, how grassroots events have grown the Dribbble brand, and much more. Dribbble team page for the Intercom Brand Design Studio. The bigger releases usually have an associated shot from the Dribbble team or a blog post, and of course we read the comments.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

The Product Coalition

NOVEMBER 23, 2021

Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience. I have given a high-level snapshot of a branding strategy developed during the engagement.

Startups 128

Startups Strategy Technical Review B2B 128

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. Now, we are not trying to say that brands should have such control. Building additional trust in your brand. Peer review sites.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Intercom, Inc.

MAY 16, 2018

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Want to learn more about how to build your brand and sell more products in a non-spammy way? Overpromising.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Product Talk

AUGUST 9, 2017

Or the marketing team argues that even though it lost, it’s better for the brand. A special thanks to Barry O’Reilly who read an early draft of this blog post. Be sure to check out his blog. Your variable loses to your control and the designer argues you tested with the wrong audience. We’ve all been there. Here’s the thing.

Customer Experience 259

Customer Experience Product Research User Testing Testing 259

Alchemer Mobile

JULY 22, 2024

These advancements enable brands to uncover new customer insights and transform those insights into business impact faster than ever. What is the Voice of the Customer? To put it simply, the Voice of the Customer (VoC) is everything your customers think and feel about your customer experience and brand.

Data Visualization 130

Data Visualization Customer Feedback User Testing Customer Experience 130

Intercom, Inc.

APRIL 6, 2020

So while Inside Intercom built its reputation as a source of advice on building great products, some of the most impactful lessons that have remained with me from helping colleagues publish their insights on this blog are all about people rather than product.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

Product Talk

JANUARY 9, 2019

I write a popular product blog. I opened this blog post with a long list of activities that I’m already committed to. Podcasts / Panels / Blog interviews / Webinars: I often get invited to do podcast interviews, give webinars, or participate in virtual panels. I rarely if ever write guest posts for other blogs.

Product Research 37

Product Research User Testing Webinar Travel 37

Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . According to a PWC study , customers are willing to pay a premium for products from brands that offer a better customer experience. . Conversely, 17% of U.S.

Customer Experience 138

Customer Experience User Friction Data Visualization Customer Satisfaction 138

The Product Coalition

JANUARY 12, 2021

With the right strategies in place, effective SEO improves the visibility of your company and boosts brand awareness. A brand that uses strong SEO techniques will rank well on Google’s first page for its most relevant keywords?—?connecting connecting interested searchers with your content and commodities.

Marketing 135

Marketing Strategy Advertising Customer Experience 135

The Accidental Product Manager

OCTOBER 30, 2023

To showcase their brands to consumers in these worlds, product managers will buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have already acquired desirable locations. The Sandbox is popular with celebrities and entertainment brands.

User Testing 138

User Testing Product Manager Product Management Entertainment 138