Remove Banking Remove Differentiation Remove Vision
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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored to the smartphone generation.

Banking 90
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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

Banking 76
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483: Nailing the customer experience to improve product value – with Jason Friedman

Product Innovation Educators

But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish. ” He is founder and CEO of CXFormula , which works with entrepreneurs to Fortune 100 companies including Nike, Universal Studios, Burger King, Bank of America, and others.

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Optimize for an Experience not a Platform

Mind the Product

VR Banking? Take banking for example. Banks have faced serious pressure over the last couple years to make the move to mobile, since that’s where their customers live. On-the-go is when customers truly need access to their bank accounts, so mobile apps and cheque scanners make sense. It’s not Just a Matter of Resources.

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Start your marketing with why: Getting your story right

Intercom, Inc.

The result is that differentiating yourself on product alone is harder than ever. When I joined Intercom, the first thing I did was to sit with the founders and try to understand the mission and vision of the product: Why did they create Intercom? But SaaS has changed that. To succeed, you need to reverse your marketing.

Marketing 223
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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Turning a sales objection into a unique differentiator. When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.

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Digital Accessibility – a Guide for Product Managers

Mind the Product

But accessibility is more about inclusiveness and including vision, hearing, mobility and cognition impairments when building a product. For Alexa , there is a range of features to support accessibility needs related to vision, hearing, mobility, and speech. The customer can also speak to a bank employee in the same web chat portal.