Remove Banking Remove Differentiation Remove Strategy
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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored to the smartphone generation.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

This week, I invited Michael to come on the show and tell us about their growth strategy. Is that part of the strategy as well? Align your business strategy around solving problems. Bank account underwriting may not be the best for everything, but it’s certainly the best for people that don’t make money.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

It might be the same core product, but it’s a completely different strategy. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. Yvonne swiftly flipped this story on its head.

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Designing Your Way to Better Team Collaboration by Alison Coward

Mind the Product

The design studio of Swedish bank Nordnet is very specific about why when and how they meet, says Coward. Monthly pet peeves – every month the design team gets together with the bank’s marketing team and talk about solving problems and the constraints and difficulties of working within a banking environment. 5 Key Team Habits.

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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

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Intercom on Product: Speeding back up when momentum drops

Intercom, Inc.

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. You have to put on a suit and go talk to some banks. It’s not randomly shipping loads of random stuff.