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How I treat creative copy like a product—using data

Mixpanel

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. B2c marketing strategies, on the other hand, target end consumers that are purchasing a product or service for themselves. Do your market research. User segmentation with Userpilot.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

The event featured leaders in tech, media, and government talking about how technology will impact our world. Deciding by Data. Becoming a data-driven company is about two things; technology and culture. Levy first touched on the commoditization of data that’s made data access easier for every business.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny, Founder, OceanLearning. Upcoming Events.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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How to Get Your Next 1,000 Customers without Breaking Your Bank

The Product Coalition

Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. A: The Japanese mobile app market is one of the most advanced in the world. Opening a new global office in Japan.