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How I treat creative copy like a product—using data

Mixpanel

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. It’s a product unto itself.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder.

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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

By leveraging a combination of technology and the knowledge and expertise of your team, you can anticipate customer needs and use targeted messages , banners , custom bots , and more to alert your customers to temporary issues or provide a little bit of extra help where it’s needed. Here’s how they’re doing it. What is proactive support?

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2c marketing strategies, on the other hand, target end consumers that are purchasing a product or service for themselves. However, it also deals with corporate clients like Walmart, Bank of America, and other large organizations that need Apple products for their workforce. Measure and analyze what matters.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. Nico: Definitely.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

Deciding by Data. Becoming a data-driven company is about two things; technology and culture. That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts. Levy first touched on the commoditization of data that’s made data access easier for every business.