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How I treat creative copy like a product—using data

Mixpanel

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. It’s a product unto itself.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Intercom customers report 31% higher engagement, 22% higher activation, and 21% higher retention after implementing Intercom for customer engagement”. Third, a new visual bot builder.

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Understanding the Metaverse Experience: Explained in Seven Layers

The Product Coalition

It’s all about the experiences in the metaverse, which is why some famous brands have started collaborating with metaverse platforms like Roblox and Decentraland to provide immense engaging and interactive platforms. Experts predict that the creator economy will become a multibillion-dollar industry thanks to the metaverse.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. B2c marketing strategies, on the other hand, target end consumers that are purchasing a product or service for themselves.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

Deciding by Data. Becoming a data-driven company is about two things; technology and culture. That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts. Levy first touched on the commoditization of data that’s made data access easier for every business.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. Support teams get a lot of repeated inbound questions, which get tedious to answer. A big risk with a project like this is always end user experience. .