Remove B2C Remove Technical Review Remove Weak Development Team
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

Agile 182
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. This is because they have a depth of knowledge of what’s possible technically. Engineers are often reluctant to participate in discovery. Engineers often generate the best solutions. Tweet This.

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Virtual reality and your product development process

Mind the Product

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. As we look at what it takes to develop non-gaming VR products, their separation from gaming becomes very important.

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Lying To Customers

Mironov Consulting

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Roadmaps are shared. Demos are shown.

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.