Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. I once heard an anecdote about a very young child being told a story about a very old man.

Enterprise 107

Enterprise Startups Customer Experience Product Management 107

The Product Coalition

NOVEMBER 14, 2023

We’re a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what I’m looking for. Here’s what I look for: 1.

User Testing 128

User Testing Startups B2C Product Research 128

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

FEBRUARY 6, 2020

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Yvonne has taken a data-driven approach to international expansion, successfully avoiding the traps that have ensnared other startups. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion

B2C 60

B2C B2B Feedback Software User Testing 60

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

B2C 122

B2C Customer Experience User Friction User Testing 122

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.

B2C 60

B2C User Testing B2B Product Research 60

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Lenny Rachitsky

JANUARY 16, 2024

Figma -> FigJam) Hitting more expensive tiers Raising prices Reactivation ARR Reactivated logos Reactivated users Churned ARR Churned logos Contraction ARR Reduced seats/usage Downgrading tiers Stopped using additional products B2C/consumer equations Consumer businesses make a software product for individual consumers. Faire, Pachama).

User Testing 140

User Testing B2C Outbound Feedback Software 140

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Thanks for signing up.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Product Management Lessons from the Trenches

JULY 10, 2018

all the ingredients of a great startup experience! In a pay-it-forward kind of way, my team and I are sharing what we have learned to-date in a series of posts that hopefully will be useful to you whether you are at a startup or a larger organization. We stopped using the system within a month.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Product Talk

DECEMBER 7, 2022

If you work at an early-stage startup and you don’t have any customers yet, then you need to talk to prospects. Learn more about how continuous discovery works in early-stage startups here. ). How Continuous Discovery Works (And Doesn’t) in Early-Stage Startups. If you work on software that your internal colleagues use (e.g.

User Testing 228

User Testing Reporting Tools Customer Experience User Friction 228

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment. Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

The Product Coalition

MARCH 9, 2020

Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end. Hope you enjoy!

Startups 78

Startups Marketing Reporting Tools Research Software 78

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. Sounds confusing?

Product Strategy 184

Product Strategy Strategy Research Software Technical Review 184

Mind the Product

MARCH 11, 2020

It’s fascinating to me to be in a startup working with some of the largest companies in the world. This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 106

Research Software B2C Artificial Inteligence Customer Experience 106

Lenny Rachitsky

DECEMBER 12, 2023

This post is now the single best way to find my best stuff across both the newsletter and podcast. I’m feeling stressed and overwhelmed When enough is enough | Andy Johns (ex-FB, Twitter, Quora) Redefining success, money, and belonging | Paul Millerd (The Pathless Path) How to know when to stop How to be prepared for layoffs 5.

User Testing 114

User Testing B2C Product Research B2B 114

The Product Guy

JULY 18, 2019

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Mixpanel

NOVEMBER 8, 2021

Tying analytics to business goals in a product-led startup. You might be at a startup, but it’s not the Wild West; you still need to tie your metrics back to bigger business goals. Retention is a key metric for any startup: Here’s a quick example for how to predict it. I couldn’t recommend it higher. About Corinna Stukan.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think both myself and you, Paul, at the very least, and I’d argue all 300 folks in R&D would all agree, speed is a huge ingredient of a successful startup.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

JANUARY 24, 2021

When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Spendesk thinks about building its company in three stages: startup, growth, and scale.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

NextBigWhat

NOVEMBER 8, 2021

With B2C products, startups can work with many standard metrics to define ‘success’ and find a pathway for growth that works for them. However, things can be a lot trickier with B2B products and Anjali shares her thoughts on how this issue can be tackled.

B2B 52

B2B Startups B2C Technology 52

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. She previously worked at a startup called CreateMe , which builds solutions for apparel manufacturing automation.

Data Visualization 282

Data Visualization Analytic Tools Research Software Product Research 282

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. But as she began looking into it, Ellen learned that a lot of the packaged products you can plug in to your app are pretty pricey for a small startup, especially at scale.

Product Research 299

Product Research Feedback Software Analytic Tools User Testing 299

Intercom, Inc.

NOVEMBER 30, 2022

Every startup I talk to shares the same core problem: “ Last year was great, this year is not, we need to grow faster, any ideas Des?” Meanwhile, there were more and more new startups being formed, who had more money than ever before. Remember startups die by suicide, not homicide. Why talk about reacceleration?

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

NextBigWhat

APRIL 1, 2021

Finding early adopters of your product is extremely hard – irrespective of whether you are building a B2B or B2C company and the process itself gives you a good peek into the story that lies ahead of your startup. Not really. Early Adopters: How do you define them. First of all, let’s define what are these early adopters?

B2C 116

B2C User Testing B2B Customer Experience 116

The Product Coalition

OCTOBER 18, 2020

When I recommend this to the startups that I work with, it usually translates to having senior people on the calls with customers (because that’s how startups work), trying out the new pitch, and feeling it themselves. for example, simplifying the registration process in B2C or better lead qualification in B2B.

User Testing 113

User Testing B2C Customer Experience Weak Development Team 113

Mixpanel

FEBRUARY 19, 2020

Kyle Killion: I’ve been doing product at different startups for the past decade or so. The B2C business like Suiteness.com and the apps are great, but really what’s important to us is how we’re performing on partners. . Let’s dive in. Mixpanel: How did you get here, and what sets Suiteness apart?

Onboarding KPIs 126

Onboarding KPIs Data Visualization Travel B2C 126

Mind the Product

AUGUST 31, 2017

Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor.

Research Software 98

Research Software User Testing Customer Experience Product Research 98

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. What is the difference between B2B and B2C loyalty programs? B2C programs typically offer discounts, freebies, or special deals on products.

Feedback Software 73

Feedback Software Analytic Tools B2B Research Software 73

Userpilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Pricing : Qualaroo offers a free forever plan with all features included for startups and small businesses for up to 50 monthly responses.

Feedback Software 85

Feedback Software Analytic Tools Data Visualization Research Software 85

Innovatemap

FEBRUARY 15, 2021

We know this because, during the past seven years, we’ve helped 250+ startups and scale-ups build the first version of their product or take their existing products to the next level. B2B, B2C and D2C SaaS startup founders with a product in market are encouraged to apply. First step: Complete the application.

B2C 71

B2C B2B Startups Information 71