Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Clockwise from the top left, Codi Funakoshi, Product Designer, Rafa Salazar, Lead Software Engineer, and Lisa Orr, Senior Product Manager. Meet Lisa’s product trio at Human API.

Product Research 258

Product Research User Testing Technical Review Data Visualization 258

Intercom, Inc.

JULY 9, 2020

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. So one example is that we vet all of the reviews, right?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Lenny Rachitsky

JULY 30, 2024

To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. Put them together, and things get dizzying.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. We also consider the top 10 CCM software products on the market today.

Customer Communications 103

Customer Communications Analytic Tools Feedback Software Reporting Tools 103

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. This is because they have a depth of knowledge of what’s possible technically. Engineers are often reluctant to participate in discovery. Engineers often generate the best solutions. Tweet This.

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ProductPlan

MARCH 19, 2020

Artificial intelligence (AI) (and its subset, machine learning (ML)) is indisputably a rising star on the world’s technology stage. AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. AI isn’t just for tech giants, of course. Often software PMs have a background in UX or marketing.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Data Visualization 101

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

Startups 125

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Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day. Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 131

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Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. They can be physical products, such as raw materials, components, or finished goods, or they can be digital products, such as software, SaaS (software as a service), or data.

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The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

User Testing 117

User Testing Product Marketing Marketing Software Review 117

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

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Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software. Their challenges and pain points.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MARCH 24, 2024

Review generation user flow. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Once they fill it out, the user gets a unique referral code in their email. Review generation user flow Positive reviews help build social proof and make it easy to acquire new users.

Customer Feedback 105

Customer Feedback Data Visualization User Testing Analytic Tools 105

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Each promise eventually creates its own bit of chaos: escalations, account reviews, executive interventions, demands for quick fixes to hard problems. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). Software as a Service has become the predominant business model for B2B software. Gartner Tech Growth & Innovation Conference. SaaStr Annual.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Technical Product Manager role. What does a product manager do? Product leadership style. Evaluating ideas.

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The Product HQ

JUNE 20, 2024

A technical product manager is a critical piece of the product management puzzle. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. In this article, I’ll list the most common/anticipated technical product manager interview questions.

Technical Review 52

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Userpilot

AUGUST 30, 2021

A product analytics tool is a type of software that enables you to measure and visualize user data. Product analytics software varies but most have similar features, such as data capturing, customized segmentation, and KPI dashboards. Product analytics tools are a type of software that enables you to measure and visualize user data.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

NOVEMBER 25, 2021

Here are the most common reasons users churn and how you can respond: Price: offer a discount, a pause, or a downgrade to users who are leaving due to price. Technical issues: offer them a direct line to your support. ask promoters for reviews in exchange for incentives and drive more word of mouth.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JULY 16, 2021

tech support or after-sales services). They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. Get a demo and see how easy it is to get started without learning to code. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That that the world cares deeply about the details.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mind the Product

DECEMBER 14, 2017

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

B2B 107

B2B Research Software User Testing Automotive 107

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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The Product Guy

APRIL 4, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Jonathan Berg Director of Product Management, Schoology.

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Analytic Tools Research Software CTO Coach Development 107

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era. You need a technical expert.

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Weak Development Team Development Feedback Software User Testing 102

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. How to manage tech debt. There are a lot of software product managers out there. Episode 67. With host JJ Rorie.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally. Often not possible due to the business model. Stage : Early-stage for B2C, an evergreen lever for B2B. The initial benefit to restaurant customers was the software.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

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The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

User Testing 125

User Testing Research Software Customer Experience Product Research 125

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. In both B2B and B2C, buyers want to self-serve. There was a big focus on how the software would fit into the company’s existing tech stack.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

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