The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. Owning versus leasing of network equipment was another decision point required.

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Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

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Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

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Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

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Data Visualization Reporting Tools Customer Experience User Testing 98

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. They can be physical products, such as raw materials, components, or finished goods, or they can be digital products, such as software, SaaS (software as a service), or data.

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The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Analytic Tools Research Software CTO Coach Product Management 150

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. But mortgages next quarter.

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Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

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User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

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Userpilot

MAY 21, 2024

Nevertheless, what qualifies as a satisfactory churn rate can differ markedly depending on various elements such as business model specifics, industry type, whether it’s B2B or B2C market-oriented, and even organizational scale. Reducing the adverse effects experienced by clients due to these issues. Handling problems effectively.

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Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Hubert Palan , founder and CEO of Productboard.

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Reporting Tools Feedback Software Research Software Technical Review 118

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

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Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. B2C companies have an industry average of 57%. No coding required! In-app surveys.

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Feedback Software Onboarding KPIs Customer Experience User Testing 98

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era.

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Weak Development Team Development Feedback Software User Testing 141

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. In reviewing a feature. Business has changed.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Intercom, Inc.

MARCH 8, 2018

My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company. The only exception is some B2C work with financial services and insurance companies. The last 12 of those have been in leadership positions.

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Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. trillion yearly due to customer churn.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Indicative

MARCH 12, 2021

Due in large part to that misalignment, most companies waste between 50-80% of new signups. And they developed a scoring system to apply that framework to their entire user base. Make it simple: Today’s B2B and B2C users alike expect a frictionless, self-serve, and easy-to-use product experience.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

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Intercom, Inc.

MARCH 12, 2020

But the best companies have a system in place. This transcends across B2B and B2C. And again, this subscription model is important, because if you’re a member of a club, you typically pay dues. If you subscribe to a software program with a monthly recurring fee, that’s a subscription model. Shep: Yeah.

Customer Experience 164

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Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Don’t like coding? Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. I remember getting ready to buy a software program, and one of the questions I asked was, “I know you’re a really big company. And I love the systems that work it out. What is it?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

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User Testing Customer Feedback Research Software B2B 60

Split

JUNE 29, 2018

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. The code branching strategy also can be improved with TiP.

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User Testing Product Research Testing B2C 53

AB Tasty

MARCH 3, 2024

This means off-the-shelf code or simple spreadsheet formulas can compute statistics indices for decision, like the chance to win or confidence intervals about the expected gain. Due to the aforementioned reasons, the conversion rate is the starting point of all CRO journeys. However, conversion rate on its own is not enough.

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Software Review Systems Review B2C Technical Review 52

Userpilot

MARCH 15, 2022

There has been a rising demand for self-served support among B2B and B2C customers. The pirate metrics framework is a system used to group and track metrics across the 5 different stages of the customer journey. You also need to account for the remaining overheads, such as: Sales CRM software. Why is product growth important?

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Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

UX Planet

FEBRUARY 1, 2024

Here’s a generic template to get you started: Identifying UX User Personas for Enterprise Applications Special considerations for enterprise UX personas are crucial due to the unique context and demands of the business environment. Integration and Compatibility: Enterprise solutions often need to integrate with existing systems.

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ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

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User Testing Research Software Feedback Software Product Management 52

The Product HQ

JULY 1, 2024

For the most part, B2B product managers work in the software, IT, and tech industries. That’s why it’s best to check specific employee reviews for different companies too. Career Outlook for a B2B Product Manager B2B product managers have a similar career progression to B2C product managers. The difference comes in their focus.

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Business of Software Conference

DECEMBER 14, 2023

As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. He connects this story to building a software company. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us.

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Software Review Weak Development Team User Testing Customer Experience 64

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Time for an executive business review (EBR)? This means you need to have a detailed understanding of who does what, you’ll need to build a dedicated track in your learning management system (LMS), and you’ll need to support data exchanges between your systems and theirs. None of them are groundbreaking!

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Customer Experience Research Software User Testing Customer Feedback 52

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

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Analytic Tools Reporting Tools Data Visualization User Testing 52

The Product Coalition

MAY 25, 2018

A bit background on myself; I’ve been working in the agile industry, making software for 12 plus years now, and mainly with fast growing venture capital fund and startups in Berlin or with large corporate organizations. Then you start building the product, [and] you deliver the product by shipping code to resilience system at will.

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The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Other skills include product launch metrics, version control, A/B testing, standard measurement platforms, UX design, familiarity with wireframing, and software development lifecycle methodologies like Scrum.

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B2B User Testing Research Software Analytic Tools 52

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. How will different parts of the system inter-operate with one another?

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Analytic Tools Strategy Technical Review Customer Experience 60

Gainsight

JULY 1, 2022

We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Mickey’s Take “While most companies realize the need to adopt PLG strategies, they are not always in the best position to do so due to heavy product investment tied to provisioning and onboarding complexity.

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Data Visualization Analytic Tools Research Software Feedback Software 52

Userzoom

MARCH 28, 2018

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. I can write code. Paul: You need a very broad skill-base.

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