The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. You build it, ship it, run it: DevOps, Probably a micro-service architecture, Test automation (TDD, BDD), Continuous integration, Probably continuous delivery, You need to keep technical debt at bay. gain a say in designing your application.

Agile 192

Agile Startups Technical Review Software Review 192

The Product Guy

APRIL 4, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

User Testing 136

User Testing Product Marketing Marketing Software Review 136

Product Talk

DECEMBER 7, 2022

If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. The goal is for your team to talk to the people who are using your software.

User Testing 238

User Testing Reporting Tools Customer Experience User Friction 238

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. Owning versus leasing of network equipment was another decision point required.

Startups 147

Startups Fractional CTO Technical Review Software Review 147

Product Innovation Educators

AUGUST 14, 2023

Do you have a combination of B2B people, B2C people, and marketplace people? The pod concept has become the de facto way of doing software development these days. When I read that article, I was working at a company delivering a B2C product. We gave the pod some metrics that they were accountable for moving.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen took the engineers through several activities, including reviewing interview notes and an opportunity subset before brainstorming, grouping, and dot voting on the solutions to explore.

Product Research 274

Product Research User Testing Engineering Testing 274

ProductPlan

MARCH 19, 2020

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. AI isn’t just for tech giants, of course.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Data Visualization 101

Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Clockwise from the top left, Codi Funakoshi, Product Designer, Rafa Salazar, Lead Software Engineer, and Lisa Orr, Senior Product Manager. Meet Lisa’s product trio at Human API.

Product Research 263

Product Research User Testing Technical Review Data Visualization 263

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. They can be physical products, such as raw materials, components, or finished goods, or they can be digital products, such as software, SaaS (software as a service), or data.

B2C 52

B2C B2B Reporting Tools User Testing 52

The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

JULY 9, 2020

And so just by simply trying to improve the quality of our reviews, for example, we do a great deal in driving SEO” Alexa: I’d love to contrast that with your current role at G2. And so just by simply trying to improve the quality of our reviews, for example, we do a great deal in driving SEO.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

AUGUST 3, 2022

These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). Some eCommerce sites will also offer coupon codes and discounts on certain items, making it easier for shoppers to save money while still getting what they want?—?which

User Testing 140

User Testing Research Software Software Review B2C 140

Mind the Product

DECEMBER 14, 2017

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

B2B 145

B2B Research Software User Testing Automotive 145

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Haines-Group

JANUARY 26, 2024

Involuntary churners are customers that want to continue doing business with you but something in their renewal process prevented it- the most common reason being a failed credit card transaction due to expiration, over limit, or credit card hold. and its B2C counterpart at 5.7%. for B2B products and 9.7% That’s a lot of bleeding.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day. Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Think of this as the Amazon reviews section for SaaS products.

Startups 127

Startups Feedback Software Onboarding KPIs Customer Experience 127

Lenny Rachitsky

JULY 30, 2024

He led pricing strategy while at Uber (B2C) and then at Templafy (B2B SaaS), and has advised more than 20 fast-growing tech startups (seed to Series D) on monetization strategy, creating better packaging, cutting back on discounts, and building stronger ROI and business cases. An indirect monetization strategy (e.g.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Or following up diligently to see if their problem has been solved. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software. Their challenges and pain points.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. B2C companies have an industry average of 57%. No coding required! In-app surveys.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience User Testing 98

Userpilot

MARCH 24, 2024

Review generation user flow. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Once they fill it out, the user gets a unique referral code in their email. Review generation user flow Positive reviews help build social proof and make it easy to acquire new users.

Customer Feedback 105

Customer Feedback Data Visualization User Testing Analytic Tools 105

Userpilot

AUGUST 30, 2021

A product analytics tool is a type of software that enables you to measure and visualize user data. Product analytics software varies but most have similar features, such as data capturing, customized segmentation, and KPI dashboards. Product analytics tools are a type of software that enables you to measure and visualize user data.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

NOVEMBER 25, 2021

Here are the most common reasons users churn and how you can respond: Price: offer a discount, a pause, or a downgrade to users who are leaving due to price. ask promoters for reviews in exchange for incentives and drive more word of mouth. Want to start collecting in-app feedback with a no-code tool?

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. Good onboarding software contains interactive walkthroughs, modals, tooltips, segmentation options, analytics, automation, in-app surveys and help centers. Table of Contents. Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JULY 16, 2021

They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. Most often when I am looking for content on product management, I find content centered around how to make great software and technology products. There are a lot of software product managers out there. There are a lot of software product managers out there. Episode 67.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design. In this section, we’ll delve into real-world examples from giants in the B2C sector.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Hubert Palan , founder and CEO of Productboard.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Here, the image shows how Userpilot enables you to trigger a promo code. Annual Recurring Revenue (ARR).

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98