Product Management Unpacked

SEPTEMBER 23, 2020

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role.

B2C 190

B2C User Testing B2B Customer Feedback 190

Product Talk

FEBRUARY 28, 2024

Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. Do you have a Product in Practice story you’d like to share?

Product Research 289

Product Research Onboarding KPIs Feedback Software User Testing 289

Product Talk

JULY 20, 2022

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. Tweet This. Tweet This.

User Testing 277

User Testing Customer Feedback Customer Experience B2C 277

The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost.

User Testing 311

User Testing Customer Feedback Product Manager Product Management 311

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 289

Data Visualization Analytic Tools Research Software Product Research 289

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview?

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User Testing Reporting Tools Customer Experience User Friction 245

Product Talk

MARCH 2, 2022

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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User Friction Customer Experience User Testing Product Research 289

Product Talk

AUGUST 21, 2024

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Who should my product trio be trying to speak with every week?

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User Friction Customer Experience User Testing Product Research 275

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

User Testing 148

User Testing Product Research Product Marketing Testing 148

Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Good discovery starts with a clear desired outcome. Help me in welcoming Hope as an official author.

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Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

FEBRUARY 3, 2022

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc.

Data Visualization 174

Data Visualization Customer Feedback User Testing Analytic Tools 174

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 161

B2C B2B User Testing Feedback Software 161

Product Talk

SEPTEMBER 1, 2021

Continuous discovery is more of a journey than a destination. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. Continuous discovery is more of a journey than a destination.

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Product Research User Testing Technical Review Data Visualization 271

Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.

Feedback Software 310

Feedback Software User Testing Technical Review Product Research 310

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. It might be the same core product, but it’s a completely different strategy. It might be the same core product, but it’s a completely different strategy. In 2019 research firm IDC found them to deliver 869% ROI (??)

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Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value. User value is paramount to the success of any product. Here’s the deal.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Guy

JULY 12, 2018

Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten. Why is that?

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

Intercom, Inc.

NOVEMBER 18, 2019

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We fundamentally believe chatbots have the potential to transform businesses in two ways: by delivering radical efficiencies, and by helping businesses meet ever-increasing consumer demands.

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User Testing Product Research Banking B2C 42

Alchemer Mobile

DECEMBER 9, 2021

“Customer experience” is a ubiquitous phrase. But in a world filled with jargon and buzzwords, let’s get down to what really matters: Understanding how customer experience impacts the bottom line. Customer acquisition. Customer acquisition. Customer experience is all about relationship building. Communication.

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Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? If the answer is yes, then congrats, you’ve likely successfully solved and monetized a problem!

User Testing 136

User Testing Product Marketing Marketing Software Review 136

Userpilot

MARCH 24, 2025

Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

NOVEMBER 14, 2023

My guess is that’s because whether you like someone’s designs are relatively more subjective than whether you like a product manager’s approach, but I still think there are many traits that we can systematically identify when looking for a strong designer. Our product is also consumer-facing (donors and recipients).

User Testing 141

User Testing Startups B2C Product Research 141

Intercom, Inc.

DECEMBER 11, 2018

For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

B2C 126

B2C Customer Experience User Testing Product Research 126

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 137

User Testing Customer Feedback Customer Experience Product Research 137

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

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Analytic Tools Research Software CTO Coach Development 268

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130