Lenny Rachitsky

JANUARY 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off? Why should your target market be so narrow?

B2C 99

B2C Customer Experience User Friction User Testing 99

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure. Reachability.

User Testing 110

User Testing Product Research Product Marketing Testing 110

Lenny Rachitsky

DECEMBER 12, 2023

This post is now the single best way to find my best stuff across both the newsletter and podcast. I’m feeling stressed and overwhelmed When enough is enough | Andy Johns (ex-FB, Twitter, Quora) Redefining success, money, and belonging | Paul Millerd (The Pathless Path) How to know when to stop How to be prepared for layoffs 5.

User Testing 87

User Testing B2C Product Research B2B 87

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Reporting Tools 89

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mixpanel

NOVEMBER 8, 2021

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product HQ

JULY 1, 2024

Therefore, you are better off including all the filters before determining the exact B2B product manager salary average. It’s possible also to find startup jobs that pay well above the average B2B sales and product manager salary. Final Remarks B2B product manager salaries are not too different from B2C product manager salaries.

B2B 52

B2B Technical Advisors Reporting Tools Technical Review 52

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. Sounds confusing?

Product Strategy 183

Product Strategy Strategy Research Software Technical Review 183

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups. It’s experience that individual product hires won’t typically have.

B2C 52

B2C Vision Startups Research Software 52

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Thanks for signing up.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

The Product Coalition

OCTOBER 18, 2020

When I recommend this to the startups that I work with, it usually translates to having senior people on the calls with customers (because that’s how startups work), trying out the new pitch, and feeling it themselves. for example, simplifying the registration process in B2C or better lead qualification in B2B.

User Testing 112

User Testing B2C Customer Experience Weak Development Team 112

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it!

User Testing 78

User Testing Product Research Research Software Data Visualization 78

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. As a product manager it’s best to try all of the options.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. They don’t actually use the product, or not as frequently as you would like them to. That’s the first 2 A’s.

User Testing 109

User Testing Customer Experience B2B Reference 109

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. As a product manager it’s best to try all of the options.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

NextBigWhat

JULY 30, 2020

Creator product managers: People that thrive in this role operate best during the product-market fit journey. I’ve found the Creator PM role prevails in young startups (Series B & earlier). Same deal with the type of company (B2B vs B2C vs D2C vs industry). These are experts in customer development.

Product Manager 52

Product Manager Product Management B2C User Testing 52

Mixpanel

FEBRUARY 2, 2021

TL;DR: we recently released an all-new Free Plan with up to 100K Monthly Tracked Users (MTUs), made changes to our pricing curve, and launched a Startup Program to give early-stage companies more runway for growth. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. As a product manager it’s best to try all of the options.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. As a product manager it’s best to try all of the options.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. As a product manager it’s best to try all of the options.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JANUARY 20, 2022

Speed, the ability to move and improve, to iterate and innovate, is paramount, and if you listen to Intercom on Product regularly, this probably sounds familiar. Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Cafe

JUNE 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. In the podcast, Diana shares her in-depth knowledge of the nuances of product discovery.

User Testing 59

User Testing Data Visualization Product Research Feedback Software 59

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? has become a battle cry in product development that just means make it minimal, make it cheap, and make it fast. This makes so much sense.”

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Userpilot

MAY 20, 2024

In-app surveys : With Userpilot, teams can collect user insights with the in-app surveys to inform their product-led growth strategy. You can customize different microsurvey templates such as Product-Market Fit , Customer Effort Score , and Customer Satisfaction Score , or build one from scratch. Source: HubSpot. Automation.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product HQ

JUNE 20, 2024

For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. From larger tech companies like Google , Amazon , and Apple, to small Silicon Valley startups, technical product managers are growing in demand everywhere.

Technical Review 52

Technical Review Product Management Product Manager Product Research 52

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Disruptive innovation is what many SaaS startups aspire to. They enter the market at its bottom, challenge existing business or product norms and work their way up. Achieve product-market fit faster… and keep it.

Feedback Software 90

Feedback Software Analytic Tools Research Software Product Research 90

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as Market Product Fit.

User Testing 76

User Testing Customer Experience Product Research Startups 76

The Product Coalition

MAY 24, 2018

Mina Radhakrishnan has been at Google, Modcloth and was the first product manager for UBER. Her interviews on Product Management are a must watch! She is currently running a startup in Australia and lecturing on product management for INSEAD. Watch her Keynote from Product Management Festival on marketplaces.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

The Product Coalition

FEBRUARY 5, 2023

In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered. The Zoom-out pivot is the opposite of the zoom-in pivot.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. The reason is because most startups need to keep their payback period to less than one year.

User Testing 65

User Testing Outbound B2B Inbound 65

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. I find though that many startups don't give this task as much attention as it deserves.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60