Remove B2C Remove Product Marketing Remove Sales Training
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  Plus frequent updates on everything for the C-suite.  So  (See the chocolate cake problem.)

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.