Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Instead of trying to bang your head against the wall to convince the same people they need your product, try pitching someone else entirely. Why should your target market be so narrow? This is the mistake most people make.

B2C 122

B2C Customer Experience User Friction User Testing 122

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Our product is also consumer-facing (donors and recipients). Beautiful and intuitive visual and UX design. This is pretty intuitive, which is okay.

User Testing 128

User Testing Startups B2C Product Research 128

Intercom, Inc.

MAY 2, 2019

However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting product market fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Product Innovation Educators

DECEMBER 16, 2024

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Intercom, Inc.

MARCH 13, 2019

How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. By starting at the higher end and expanding downmarket. So what did we do?

Marketing 171

Marketing User Testing B2C Enterprise 171

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

DECEMBER 12, 2023

I want to grow my product Growth strategy The Racecar Growth Framework Choosing your north-star metric 🎖️ Winning at SEO (plus podcast ) 🎖️ Winning at content-driven growth Picking a wedge Come up with growth ideas Growth ideas Generating buzz Optimize funnels Improving retention Improving conversion Increasing virality (..)

User Testing 114

User Testing B2C Product Research B2B 114

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This is especially true if you are trying to break down the OKRs along with the organizational structure as mentioned above.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

JULY 18, 2021

A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 5, 2021.

Product Strategy 184

Product Strategy Strategy Research Software Technical Review 184

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. One great example was a dashboard aggregation product we developed with a client. Across the board, user journeys are increasingly digital—and that’s a good thing for product marketers.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

The Product Coalition

OCTOBER 18, 2020

for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is a general scheme of how it works (this is for B2B which is usually more complex in this respect than B2C since it involves more people): marketing needs to bring in leads who have the specific problem the product can solve.

User Testing 113

User Testing B2C Customer Experience Weak Development Team 113

Amplitude

APRIL 11, 2019

Everything—down to your contracts, your docs, your sales collateral, and your deployment pipeline—has some impact on how customers derive value from “the product.” Finally, it is not about products “marketing and selling themselves.” Some of the world’s best products require a high-touch, consultative sales approach.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. What Are the Benefits of a Product-Led Growth Strategy? Or , you could let your product do the talking.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Manager Product Management 88

The Product Guy

FEBRUARY 3, 2019

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. But that was my old job in edtech. About John Kresse.

User Testing 124

User Testing Customer Feedback Product Manager Product Management 124

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. The description of the profile is important because you want to create a common understanding of what you mean. Next week I’ll talk about how to address them.

Framework 129

Framework Reporting Tools Definition B2C 129

The Product Coalition

OCTOBER 12, 2020

The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types.

Product Manager 78

Product Manager Product Management Weak Development Team B2C 78

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 70

B2C Framework Data Visualization Analytic Tools 70