The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. This is especially important for apparel and accessories, as users might want to review the accessories or prints carefully. Use tables for technical specifications of the products.

Feedback Software 148

Feedback Software Technical Review User Testing Customer Feedback 148

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) For B2C, TikTok and Instagram creators often drive the most impact.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Work with the product.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. Bonus points for clarity.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. After five years there, I went to Box.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 141

User Testing Startups B2C Product Research 141

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mind the Product

DECEMBER 14, 2017

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

B2B 146

B2B Research Software User Testing Automotive 146

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. After five years there, I went to Box.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. How did they position themselves strategically? when many other sources of this information go offline due to blackouts or damage.

Data Visualization 95

Data Visualization Research Software Reporting Tools User Testing 95

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. trends, legislation, tech breakthroughs, etc.).

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

Startups 129

Startups Feedback Software Onboarding KPIs Customer Experience 129

The Product HQ

JUNE 20, 2024

A technical product manager is a critical piece of the product management puzzle. It’s vital to find the perfect profile to fill in this position. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. Otherwise, skip ahead.

Technical Review 52

Technical Review Product Management Product Manager Product Research 52

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 123

Product Management Product Manager Technical Review Customer Experience 123

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. When I’m reviewing things with business stakeholders, I tend to go very low tech,” says Drew. “I It was sort of the standard out-of-the-box tool,” he says.

Data Visualization 294

Data Visualization Analytic Tools Research Software Product Research 294

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

User Testing 148

User Testing Research Software Customer Experience Product Research 148

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. This metric can be a subscription conversion rate, purchases made in a physical store from all who entered, or a positive satisfaction score after weeks of using a product.

User Testing 136

User Testing Product Marketing Marketing Software Review 136

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. So nearly every industry, whether they were positively or negatively impacted by COVID, did make a sharp pivot toward mobile as a means by which to do business and communicate with their customers. Transcript. All right, we have the correct answer in there.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

User Testing 109

User Testing B2C Product Research B2B 109

Usersnap

JULY 21, 2021

The projects gathering more than 10,000 votes from the community undergo LEGO review and are turned into new sets if the review is favorable. Phononic has done so with cooling and heating equipment by introducing thermoelectric semiconductor tech into its products. That shouldn’t discourage businesses from looking for them.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Technical Product Manager role. What does a product manager do? Product leadership style. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Userpilot

MARCH 24, 2024

Review generation user flow. Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. However, there’s a delicate science to requesting reviews.

Customer Feedback 105

Customer Feedback Data Visualization User Testing Analytic Tools 105

Imaginary Cloud - Design

JANUARY 30, 2020

This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. One of them is the user's resistance due to the fear of the black box (AI tools that make crucial decisions in an opaque way without explaining the rationale followed). Humans shouldn't act like machines. "

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145