The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

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Agile Startups Technical Review Software Review 180

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

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Startups Feedback Software Onboarding KPIs Customer Experience 120

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. There is no shortcut to becoming a B2B product manager.

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B2B User Testing Research Software Analytic Tools 52

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 125

User Testing Startups B2C Product Research 125

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. How did they position themselves strategically? when many other sources of this information go offline due to blackouts or damage.

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Data Visualization Research Software Reporting Tools User Testing 87

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

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Information Weak Development Team Reporting Tools Technical Review 98

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. Which one is right for you?

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Product Management Product Manager Data Visualization B2C 52

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. This is especially important for apparel and accessories, as users might want to review the accessories or prints carefully. Use tables for technical specifications of the products.

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Feedback Software Technical Review User Testing Customer Feedback 131

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

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User Testing B2C Product Research B2B 87

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

Userpilot

MARCH 24, 2024

Review generation user flow. Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. However, there’s a delicate science to requesting reviews.

Customer Feedback 91

Customer Feedback Data Visualization User Testing Analytic Tools 91

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example.

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Feedback Software Analytic Tools Onboarding KPIs B2B 133

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). CS teams are struggling with burnout, as they’re being asked to do more with less and deliver on customer expectations.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. Bonus points for clarity.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Work with the product.

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User Testing Research Software Feedback Software Reporting Tools 150

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

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User Testing Research Software Customer Experience Product Research 131

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance.

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Research Software Onboarding KPIs Technical Review Agile 107

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. This metric can be a subscription conversion rate, purchases made in a physical store from all who entered, or a positive satisfaction score after weeks of using a product.

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User Testing Product Marketing Marketing Software Review 121

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In fact, I believe a tremendous amount of opportunity can be mined from these chaotic times.

Feedback Software 52

Feedback Software Customer Experience User Testing Technical Review 52

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. What about if it was B2C or B2B? Why was that the case?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Technical Product Manager role. What does a product manager do? Product leadership style. Evaluating ideas.

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Feedback Software Research Software Reporting Tools Product Research 98

Gainsight

NOVEMBER 23, 2022

Cognite CSMs joked that the community is “taking their job away” (in a positive way!) CS leaders are preparing for a positive impact in tough times. And rightfully so—especially in tech, it’s not easy out there right now. because the Community helps customers skip the middleman and get answers in real-time.

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The PDP structure contemplates four different phases - research, ideation, execution, and technical assessment - that are then split into twelve steps. Technical assessment. b) Provides customer satisfaction.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. So nearly every industry, whether they were positively or negatively impacted by COVID, did make a sharp pivot toward mobile as a means by which to do business and communicate with their customers. Transcript. All right, we have the correct answer in there.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. When I’m reviewing things with business stakeholders, I tend to go very low tech,” says Drew. “I It was sort of the standard out-of-the-box tool,” he says.

Data Visualization 278

Data Visualization Analytic Tools Research Software Product Research 278

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. This is followed by lead generation and the formation of positive user experience. Looks like a missed opportunity, doesn’t it?

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Sequent Learning

FEBRUARY 2, 2021

JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. Most often when I am looking for content on product management, I find content centered around how to make great software and technology products. How to manage tech debt.

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Analytic Tools Research Software Feedback Software Software Review 52