Understanding the B2B2C Business Model – Learning from POM’s Success
Usersnap
MARCH 16, 2023
Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.
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