Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. Perhaps you need to beef up your internal and external promotion strategy.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. Want to learn more effective product marketing strategies?

B2B 130

B2B Marketing Customer Experience Healthcare 130

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Communication Excellence: Possessing the ability to communicate complex ideas clearly across various organizational levels to ensure alignment and execution of strategies. Which one is right for you? What is a Senior Product Manager?

Product Manager 52

Product Manager Product Management Data Visualization B2C 52

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 356

Product Research User Testing Customer Experience Feedback Software 356

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. This allows you to make data-driven decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Product Managers, were they a singular role at American Express, would own the product’s strategy, marketing, and direction. My career began atypically. About Sean Raftery.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization 89

Data Visualization Research Software Reporting Tools User Testing 89

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. B2B customers are expecting round-the-clock help (similar to B2C customers).

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 87

Feedback Software Analytic Tools B2B Embedded Analytics 87

Userpilot

FEBRUARY 7, 2024

That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. B2C companies tend to have higher trial conversion rates but lower customer lifetime values. The average conversion rate for SaaS companies varies between 18.6%

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Gainsight

NOVEMBER 23, 2022

Robin van Lieshout, founder of inSided, and I are already reminiscing about customer conversations and micro piglets, digital-led strategy and Dutch clogs. Nearly every conversation with CS and community practitioners started with: “how can I make Community a core part of our digital-led CS strategy?” The ultimate goal?

Feedback Software 52

Feedback Software Technical Review B2C Software Review 52

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. Ensure a cohesive, positive experience that leads to renewal. Instead, create a strategy where a combination of user behaviors and attributes triggers in-app guidance. Overcome challenges and accelerate Time to Value (TTV).

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

The Product Guy

APRIL 14, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: b2b, b2c, Product Management, Recruitment, UX. Keywords: Data Analysis, Product Management, Product Strategy. Check out this week’s newest, below….

Customer Experience 74

Customer Experience B2C Artificial Inteligence Healthcare 74

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. Then a B2B product manager has to decide whether to proceed with a new strategy for the same product. Strategic Skills and Thinking Building a product strategy is one of the critical areas in product management.

B2B 52

B2B Product Research User Testing Data Visualization 52

ProductPlan

FEBRUARY 28, 2023

You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals. You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product.

Feedback Software 52

Feedback Software Information Technology Product Manager 52

Userpilot

JUNE 19, 2024

For example, a B2B company might prioritize experience with business intelligence tools, while a B2C company might value a strong understanding of social media analytics. Strategy development and implementation : Work with product teams to integrate customer insights into the product development lifecycle. You need something more.

Data Visualization 52

Data Visualization Customer Feedback User Testing User Friction 52

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. B2B type of business will focus on different KPIs than B2C type of business.

Product Manager 163

Product Manager Product Management Research Software Feedback Software 163

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

The Product Coalition

FEBRUARY 5, 2023

Most people are familiar with the successful end strategies of famous companies. What is lesser known, are the pivots required to discover those strategies. It is ignited by market findings and trends, competitive changes, or shortcomings in the original strategy. Remind me what are the pivots out there?

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Mixpanel

MAY 23, 2024

If your users respond very positively to one of your concepts, it’s usually a good sign to move it forward. Phase 3: Alpha testing Next is alpha testing (sometimes called “running pilots” in the B2C world). The goal in this phase is to see which design concepts are landing and which ones aren’t.

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

MARCH 24, 2024

Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Eliminating these pain points creates a smoother journey for your users. Miro’s flow chart templates.

Customer Feedback 89

Customer Feedback Data Visualization User Testing Analytic Tools 89

Gainsight

FEBRUARY 9, 2023

The beauty of each of these three strategies? B2B and B2C. Of course, a convergence of these strategies won’t happen overnight, but there is no better time than the present to initiate “Through-Partner Customer Success.” Make your team more effective with automation. None of them are groundbreaking! All over the world.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

The Product Coalition

DECEMBER 11, 2023

See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. Other than crystalizing your assumptions and strategy, this stage is about results. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. As a product leader, you are in a great position to be the one to do so, since unless they are answered it will be very difficult for you to create meaningful OKRs.

Analytic Tools 190

Analytic Tools Customer Experience B2C Enterprise 190

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). It’s super important to think early on about what strategy you have. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. Each element of a brand strategy is carefully thought out and works in harmony to create a comprehensive brand that conveys Groundwork’s mission and value to potential clients.

Naming 52

Naming Branding B2C User Testing 52

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc.

User Testing 101

User Testing Product Manager Product Management Reporting Tools 101

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Achieve Your Business Goals with Behavioral Insights. Check Out Product Analytics for Dummies Today.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

AUGUST 6, 2023

We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” As Head of Product, I cover both B2C and B2B technologies. Below you’ll find transcripts of the conversations, which have been edited and condensed for continuity and clarity.

Research Software 142

Research Software Reporting Tools Product Research User Testing 142

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In fact, I believe a tremendous amount of opportunity can be mined from these chaotic times.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52