Product Talk

DECEMBER 7, 2022

If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. The goal is for your team to talk to the people who are using your software.

User Testing 245

User Testing Reporting Tools Customer Experience User Friction 245

The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mind the Product

DECEMBER 14, 2017

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

B2B 146

B2B Research Software User Testing Automotive 146

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day. Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 127

Startups Feedback Software Onboarding KPIs Customer Experience 127

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software. Their challenges and pain points.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

MARCH 24, 2024

Review generation user flow. Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. However, there’s a delicate science to requesting reviews.

Customer Feedback 105

Customer Feedback Data Visualization User Testing Analytic Tools 105

Userpilot

NOVEMBER 25, 2021

If you collect user feedback of any type, you have an opportunity to act on those insights (negative or positive) and turn: Unhappy customers into happy customers. Here are the most common reasons users churn and how you can respond: Price: offer a discount, a pause, or a downgrade to users who are leaving due to price.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

JULY 16, 2021

They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. Most often when I am looking for content on product management, I find content centered around how to make great software and technology products. There are a lot of software product managers out there. There are a lot of software product managers out there. Episode 67.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design. In this section, we’ll delve into real-world examples from giants in the B2C sector.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Provide personalized in-app flows to create a positive customer experience. Annual Recurring Revenue (ARR).

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

The Product Coalition

FEBRUARY 23, 2022

In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. Pricing here is currently dominated by bundling the value proposition into different tiers with different price points, and while economically suboptimal, it might be the best choice due to customers’ habits.

User Testing 146

User Testing Research Software Customer Experience Product Research 146

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. This transcends across B2B and B2C.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance. SaaStr Annual.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. In both B2B and B2C, buyers want to self-serve. There was a big focus on how the software would fit into the company’s existing tech stack.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Create your customer personas either using software such as Hubspot or customizing an online template. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

JULY 30, 2021

Type of product (B2B, B2C). It’s likely increased even more in the past two years due to the following trends: The SaaS industry has continued to grow. It’s a really tough position to be in because a product manager is responsible for the overall outcome of the product. Product leadership style. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. BoS Europe 2019 BoS USA 2019. Don't Miss a Thing - Get BoS Updates. Upcoming Events.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. Define the positive behavior within your product that leads to higher engagement.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Revulytics

DECEMBER 16, 2019

The majority of the attendees are from business and enterprise software/SaaS, consumer and web. Review Article: The Intersection Between Digital Transformation and a Barbershop Quartet by Dave Cliffe. A good mix of attendees from B2B and B2C software technology companies. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Gainsight

APRIL 27, 2020

In essence, the argued position is usually either a ‘Yes’ or a ‘No’: clear, decisive, and primarily supported by one’s conviction, with minimal objective information supporting the position. On the other extreme are companies selling directly to consumers (B2C) or small customers (SMB).

User Testing 71

User Testing Customer Experience Customer Feedback Feedback Software 71