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The ultimate marketing technology stack for 2019

Intercom, Inc.

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Stage 2: Engage.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Train everybody–without regard to her future position– hands-on in all value-creating activities of the organization. Start with customer care, and steal from Zappos.

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. The goal is for your team to talk to the people who are using your software.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

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Quantifying Product/Market Fit

The Product Coalition

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?