Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Instead of trying to bang your head against the wall to convince the same people they need your product, try pitching someone else entirely. Why should your target market be so narrow? This is the mistake most people make.

B2C 99

B2C Customer Experience User Friction User Testing 99

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 94

B2B User Testing Research Software Analytic Tools 94

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Lenny Rachitsky

DECEMBER 12, 2023

I want to grow my product Growth strategy The Racecar Growth Framework Choosing your north-star metric 🎖️ Winning at SEO (plus podcast ) 🎖️ Winning at content-driven growth Picking a wedge Come up with growth ideas Growth ideas Generating buzz Optimize funnels Improving retention Improving conversion Increasing virality (..)

User Testing 87

User Testing B2C Product Research B2B 87

The Product HQ

JULY 1, 2024

On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City. In this article, we dive deeper into the average product salaries of B2B PMs. Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products.

B2B 52

B2B Technical Advisors Reporting Tools Technical Review 52

Mixpanel

NOVEMBER 8, 2021

This is particularly important when you’re product-led. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher. About Corinna Stukan.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 120

Startups Feedback Software Onboarding KPIs Customer Experience 120

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

The Product Coalition

JUNE 15, 2020

Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. It’s cheaper. Try-before-you-buy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

The Product Coalition

OCTOBER 18, 2020

for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is a general scheme of how it works (this is for B2B which is usually more complex in this respect than B2C since it involves more people): marketing needs to bring in leads who have the specific problem the product can solve.

User Testing 112

User Testing B2C Customer Experience Weak Development Team 112

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. There are generally four go-to-market sales strategies — each one catering to a different product and business model. Four steps in creating a GTM.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. If your sales cycle is long, you need to understand if the product can be ready not by the end of the year but by the time you need to start selling it in order to complete the sale on time.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MARCH 21, 2024

The customer profile template contains different types of data, including: Product engagement data such as product usage patterns and interactions with different features of the product. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 92

Data Visualization User Testing Customer Experience Customer Feedback 92

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Once they realize the product’s value first-hand, they are more likely to make a purchase.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product HQ

JUNE 20, 2024

A technical product manager is a critical piece of the product management puzzle. It’s vital to find the perfect profile to fill in this position. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate.

Technical Review 52

Technical Review Product Management Product Manager Product Research 52

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 138

Research Software Reporting Tools Product Research User Testing 138

The Product Coalition

FEBRUARY 5, 2023

In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered. The Zoom-out pivot is the opposite of the zoom-in pivot.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

The Product HQ

JUNE 10, 2024

B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. One way of achieving this communication is through technical writing.

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. Now your pipe is blocked at the second R.

User Testing 109

User Testing Customer Experience B2B Reference 109

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

MAY 24, 2018

Petra Gross has held many product leading positions and has been a speaker at WomeninProduct. Currently she is the Chief Product Officer at MedicalDirector in Sydney. Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. However, their sum makes the product more successful in the long run. Breakthrough innovation, on the other hand, is dramatic and changes the position of the business in the market. Each of them may not be significant on its own.

Feedback Software 90

Feedback Software Analytic Tools Research Software Product Research 90

Userpilot

MAY 20, 2024

Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are product growth tools and why do you need them? Plain and simple, product growth tools are software solutions that help you execute your PLG strategy. Create in-app surveys code-free with Userpilot. Automation.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Add a feedback widget inside your app for continuously collecting insights about different features of your product. That is, feedback that is requested and given inside your product, while customers are engaging with the product. Track customer loyalty with NPS surveys.

Feedback Software 91

Feedback Software Analytic Tools Data Visualization User Testing 91

Mironov Consulting

JULY 27, 2023

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  (See the chocolate cake problem.) Of course, it’s not that simple or clean.  If

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

NOVEMBER 9, 2021

Tracking a counter metric will help you identify when a positive trend in your north star metric causes a negative trend in any other business aspect. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. Counter metrics help you stay grounded in this regard. North Star Metrics examples.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52