Product Innovation Educators

DECEMBER 16, 2024

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 128

User Testing Startups B2C Product Research 128

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 93

B2B User Testing Research Software Analytic Tools 93

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. If your sales cycle is long, you need to understand if the product can be ready not by the end of the year but by the time you need to start selling it in order to complete the sale on time.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Lenny Rachitsky

DECEMBER 12, 2023

I want to grow my product Growth strategy The Racecar Growth Framework Choosing your north-star metric 🎖️ Winning at SEO (plus podcast ) 🎖️ Winning at content-driven growth Picking a wedge Come up with growth ideas Growth ideas Generating buzz Optimize funnels Improving retention Improving conversion Increasing virality (..)

User Testing 114

User Testing B2C Product Research B2B 114

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mixpanel

NOVEMBER 8, 2021

This is particularly important when you’re product-led. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher. About Corinna Stukan.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

OCTOBER 18, 2020

for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is a general scheme of how it works (this is for B2B which is usually more complex in this respect than B2C since it involves more people): marketing needs to bring in leads who have the specific problem the product can solve.

User Testing 113

User Testing B2C Customer Experience Weak Development Team 113

The Product Coalition

JUNE 15, 2020

Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. It’s cheaper. Try-before-you-buy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. Now your pipe is blocked at the second R.

User Testing 110

User Testing Customer Experience B2B Reference 110

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 140

Research Software Reporting Tools Product Research User Testing 140

Intercom, Inc.

JANUARY 20, 2022

” “The two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working” The piece I was happy with was that we actually got the sharp end of the stick handed back to us from the team, which was really valuable. ” People loved that message. It’s a huge competitive advantage.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Mironov Consulting

FEBRUARY 6, 2020

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Products are easy to try or test before purchase. If we offer machine learning insights on product trends for retailers, when does that first brilliant analysts boost actual in-store sales ? But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mind the Product

OCTOBER 19, 2016

It seems to me that the problems for a product manager come from three main areas: Incomplete understanding of market or competitors. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 90

Product Management Product Manager Technical Review Customer Experience 90

Userpilot

MARCH 21, 2024

The customer profile template contains different types of data, including: Product engagement data such as product usage patterns and interactions with different features of the product. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Positioning and Market segments. ” solution to the problem.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. There are generally four go-to-market sales strategies — each one catering to a different product and business model. Four steps in creating a GTM.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

MAY 24, 2018

Petra Gross has held many product leading positions and has been a speaker at WomeninProduct. Currently she is the Chief Product Officer at MedicalDirector in Sydney. Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Once they realize the product’s value first-hand, they are more likely to make a purchase.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. However, their sum makes the product more successful in the long run. Breakthrough innovation, on the other hand, is dramatic and changes the position of the business in the market. Each of them may not be significant on its own.

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Add a feedback widget inside your app for continuously collecting insights about different features of your product. That is, feedback that is requested and given inside your product, while customers are engaging with the product. Track customer loyalty with NPS surveys.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization User Testing 90

The Product HQ

JULY 1, 2024

On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City. In this article, we dive deeper into the average product salaries of B2B PMs. Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Mixpanel

FEBRUARY 2, 2021

While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. . We paired this research with the qualitative feedback and market research above to develop plans that align with our user personas. . Our old Free Plan only allowed you to track 1,000 MTUs (i.e.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

JULY 16, 2021

Product-Market Fit (PMF). Net Promoter Score (NPS) keeps track of your product’s user sentiment and how likely your users are to recommend your product to their friends, typically on a score of 1-10 (where 10 means most likely). They are running into issues with your product. Customer Satisfaction Score (CSAT).

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as Market Product Fit. I’ve been in both situations.

User Testing 76

User Testing Customer Experience Product Research Startups 76