Product Innovation Educators
DECEMBER 16, 2024
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.
Mind the Product
JUNE 28, 2018
I believe that when prioritizing feature requests from customers and deciding what to build, product managers should ensure that what they build provides a positive ROI for the customer’s business, rather than simply building what customers say they want. In a successful B2C product, you have (hopefully) millions of customers.
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The Product Guy
JULY 18, 2019
By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
The Product Guy
AUGUST 13, 2020
A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. B2B type of business will focus on different KPIs than B2C type of business.
Alchemer Mobile
DECEMBER 9, 2021
Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience.
Product Innovation Educators
DECEMBER 12, 2021
We have seen many organizations in the last few years move the product group and product roles to more prominent positions, putting clearer focus on creating great products for customers. Even for B2C software, when we buy products, we’re investing in a company and a vision. We’re buying the roadmap.
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