Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Coalition

JULY 17, 2018

I believe that when prioritizing feature requests from customers and deciding what to build, product managers should ensure that what they build provides a positive ROI for the customer’s business, rather than simply building what customers say they want. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team.

B2C 60

B2C B2B User Testing Feedback Software 60

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Talk

OCTOBER 11, 2023

In practice, I have found that positioning these as assumption types makes it easier to know what to test. I agree that B2C apps have more desirability risk than B2B apps, but desirability is still important in the B2B space. Conceptually, we are talking about the exact same ideas. This is a usability issue, not a desirability issue.

Feedback Software 307

Feedback Software User Testing Technical Review Product Research 307

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C 121

B2C Customer Experience User Friction User Testing 121

The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. It recognizes that these things are all interlinked: an unhappy employee won’t be able to provide a positive experience to customers when they’re not having a positive experience themselves.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Mind the Product

SEPTEMBER 11, 2017

Focus on Interests, not Positions. This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Asking why?

Product Management 130

Product Management Product Manager B2C Management 130

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experiences.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 120

User Testing Startups B2C Product Research 120

Product Talk

DECEMBER 7, 2022

In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. This means that the incentives you offer in a B2C context likely won’t work in a B2B context. It’s all about how you position the ask. I recommend you try recruiting without an incentive and only use one if it’s needed.

User Testing 235

User Testing Reporting Tools Customer Experience User Friction 235

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. As a product leader, you are in a great position to be the one to do so, since unless they are answered it will be very difficult for you to create meaningful OKRs.

Analytic Tools 180

Analytic Tools Customer Experience B2C Enterprise 180

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. And as Rajiv shared with me, “Founders often launch too late. Another prominent example is Air.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Mixpanel

NOVEMBER 8, 2021

Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 90

B2B User Testing Research Software Analytic Tools 90

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. This metric can be a subscription conversion rate, purchases made in a physical store from all who entered, or a positive satisfaction score after weeks of using a product.

User Testing 117

User Testing Product Marketing Marketing Software Review 117

Lenny Rachitsky

DECEMBER 12, 2023

I want to grow my product Growth strategy The Racecar Growth Framework Choosing your north-star metric 🎖️ Winning at SEO (plus podcast ) 🎖️ Winning at content-driven growth Picking a wedge Come up with growth ideas Growth ideas Generating buzz Optimize funnels Improving retention Improving conversion Increasing virality (..)

User Testing 114

User Testing B2C Product Research B2B 114

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Intercom, Inc.

AUGUST 20, 2020

Dee: You’ve posited that our relationship with visual stimuli has created a generation, who, because of our mostly digital adult experiences, has a skewed perception of time and reality. I’d love to hear what you think are really good examples of B2C marketing initiatives that you think B2B companies could learn from?

Research Software 243

Research Software Technology Telecommunications User Testing 243

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. It was sort of the standard out-of-the-box tool,” he says.

Data Visualization 285

Data Visualization Analytic Tools Research Software Product Research 285

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. I think writing software would be fun” isn’t a strong selling point.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Train everybody–without regard to her future position– hands-on in all value-creating activities of the organization. Start with customer care, and steal from Zappos.

Agile 175

Agile Startups Technical Review Software Review 175

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization 85

Data Visualization Research Software Reporting Tools User Testing 85

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn. Dan: Absolutely.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. I once heard an anecdote about a very young child being told a story about a very old man. In many cases the product goal is the company goal.

Enterprise 103

Enterprise Startups Customer Experience Product Management 103

Product Management University

MARCH 8, 2018

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. Let’s find all customers who don’t have product X and start promoting it.”. Step Back and Think About What You’re Really Marketing & Selling.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Guy

APRIL 14, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: b2b, b2c, Product Management, Recruitment, UX. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

Customer Experience 74

Customer Experience B2C Artificial Inteligence Healthcare 74

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

The Product Guy

MARCH 11, 2017

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Each week we highlight some of the recently posted openings.

B2C 60

B2C Leadership Product Management Product Manager 60

The Product Coalition

MAY 24, 2023

If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems. At Alconost, we think B2B videos should be as easy to understand as B2C communications. Business videos don’t aim to praise the product.

Customer Experience 115

Customer Experience User Testing Advertising Customer Feedback 115