B2C Outbound Product Marketing 
Intercom, Inc.
NOVEMBER 7, 2019
Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.
Mironov Consulting
FEBRUARY 6, 2020
Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Products are easy to try or test before purchase. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brian Balfour
JULY 18, 2017
The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.
Usersnap
FEBRUARY 14, 2023
Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.
Userpilot
MAY 19, 2021
Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. SaaS Outbound Marketing. Paid digital ads.
Expert insights. Personalized for you.
162 
Let's personalize your content