Lenny Rachitsky
JANUARY 16, 2024
ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g. Instagram, Snap, YouTube).
Intercom, Inc.
NOVEMBER 4, 2020
You can trigger an outbound message that links to your top FAQs related to purchasing so they get the relevant information upfront and don’t feel the need to message your team. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.
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Intercom, Inc.
MARCH 28, 2022
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.
Intercom, Inc.
MAY 24, 2018
Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. One was about automating your outbound sales effort, which was a topic we talk about a ton – but very few customers at that point had been able to do it end to end. Anna Hongo over at Musical.ly
Userpilot
MAY 3, 2022
Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. What is enterprise SaaS marketing?
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.
Product Innovation Educators
DECEMBER 16, 2024
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
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