Remove B2C Remove Onboarding KPIs Remove Outbound Remove Weak Development Team
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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Why does Matt see free products as a tool for growth ? Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? PR is an underutilized growth tactic.