Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it!

User Testing 78

User Testing Product Research Research Software Data Visualization 78

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

OCTOBER 18, 2020

The new pitch typically works much better than the older one (which in many cases was not built with a product strategy in mind, but rather a more generic company strategy). While the execution side is important, and the CPOs should definitely come up with a delivery plan, my recommendation is to not let go of the product strategy just yet.

User Testing 112

User Testing B2C Customer Experience Weak Development Team 112

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 84

Feedback Software Research Software Analytic Tools User Testing 84

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product HQ

JUNE 10, 2024

Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. Is the product customer-centric? What are your product’s objectives?

B2B 52

B2B Product Research User Testing Data Visualization 52

Mironov Consulting

SEPTEMBER 14, 2020

Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups. What’s In a Name? Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

Good Product Manager

FEBRUARY 9, 2020

I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Manager 60

Good Product Manager

FEBRUARY 9, 2020

I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Manager 60

The Product Coalition

OCTOBER 12, 2020

The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Or it allows Product Marketers to promote the latest webinar to their users in a slideout.

Analytic Tools 94

Analytic Tools Software Review Customer Experience Data Visualization 94

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

FEBRUARY 5, 2023

Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

The Product Coalition

MAY 24, 2018

Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all. With extensive experience in product, Jasbir Kaur heads the Product and Marketing Department at Valyou, a division of Telenor, and is one of the core members of the management team.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Mironov Consulting

FEBRUARY 6, 2020

Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score. These often come from visible, credible consumer tech companies with household names and high transaction volumes. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Revulytics

DECEMBER 16, 2019

LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Intercom, Inc.

JANUARY 20, 2022

If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. “When you have momentum, you can feel it. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Intercom, Inc.

MARCH 12, 2020

It’s when a company recognizes you by name, knows your preferences, and delivers on them. Well, I’ve got a choice: I can call, wait for a staff person to answer the phone, have them pull my name up on the computer, look at my file, and finally we make an appointment. Ali: I’m a product marketer. Ali: Awesome.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. Leverage FullContact , Clearbit , Pipl , ZoomInfo , or other people data APIs to get name, company, title, age, gender, social profiles, and more based on registered email addresses 5.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developers are difficult to market to.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Melissa Perri

MAY 5, 2016

All these products were searching for product-market fit. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products. Give the product teams access to users.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. Marketers generally answer that question by dividing potential customers into groups based on shared characteristics.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Talk

MAY 13, 2020

That new or different human behavior becomes the product outcome that focuses the work of a product team. For another example, let’s imagine a product team working on a B2C subscription product. The executives’ desired business outcome is “Reduce churn/Increase retention.”

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Userpilot

MAY 19, 2021

They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. They create webinars around topics their users love, and evergreen content such as email marketing and content marketing. SaaS Marketing Tactic #6: Influencer Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Mironov Consulting

AUGUST 19, 2024

   That’s why I see B2C product managers (and their organizational assumptions) in contrast with B2B/enterprise product managers (and their organizational assumptions). ” Roadmaps have initiatives/projects named for single customers.    So current deals tend to overwhelm company strategy. 

Analytic Tools 64

Analytic Tools User Testing Software Review Fractional CTO 64

Userpilot

SEPTEMBER 15, 2024

Product, marketing , and design teams can now view all event and feature usage data and use it to create reports or segments. In Details, you can change the event name, its description, and a custom category. The Details tab, where you can edit the name, add a description, and define the event category.

Data Visualization 103

Data Visualization Customer Experience Customer Feedback Analytic Tools 103

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163