Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Strategy first, technology second. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.

Feedback Software 310

Feedback Software User Testing Technical Review Product Research 310

Intercom, Inc.

DECEMBER 11, 2018

For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

B2C 126

B2C Customer Experience User Testing Product Research 126

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

MARCH 24, 2025

Salesforce Field Service is a market leader with customers including many Fortune 500 companies. It represents a broad set of industries, including manufacturing, utilities, communications, consumer goods, and healthcare. Their customers rely on their offline-first mobile app to guide them through complex fieldwork.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

JUNE 12, 2018

You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively. Create a custom segment to see all accounts you own from the lead and user list.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

MARCH 14, 2023

Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Short attention span. Make support easily accessible.

User Testing 147

User Testing Analytic Tools Data Visualization Research Software 147

Product Innovation Educators

AUGUST 14, 2023

What’s the customer value that you’re going to deliver? Too often the vision is not tied to customer outcomes and not focused on customer value that needs to be delivered. Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Intercom, Inc.

APRIL 30, 2018

Think of your lead requiring urgency as someone who has done their research and walked into the store, cash in hand and ready to buy. If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. You wouldn’t walk over and tell them you’ll be in touch later on. Ask the right questions right away.

B2C 214

B2C Research Software User Friction User Testing 214

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Understanding where you fit is essential, since it sets up basic revenue math for your product/company. Unstated B2C Assumptions.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

APRIL 30, 2024

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. HubSpot and Salesforce are both CRMs that offer customer analytics, survey tools, and extensive integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 141

User Friction Customer Experience User Testing Customer Feedback 141

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. UserGuiding – best customer interaction platform for small businesses.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. How to track customer experience metrics.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. So I’m going to talk about Product-Market Fit. ” Very disappointed.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Mironov Consulting

FEBRUARY 6, 2020

Why KPIs from consumer companies don’t fit well with B2B/enterprise. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research. 2] The Most Visible KPIs are from Consumer-Focused Companies. Products are easy to try or test before purchase.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

MARCH 28, 2022

Optimization Guide Customer Lifecycle Optimization Tactics: Landing Page Optimization, Form Optimization and Progressive Profiling. Improve every stage of the customer lifecycle! Customer Lifecycle Definitions This is part 5 of the Customer Lifecycle series.

Customer Experience 148

Customer Experience User Testing Data Visualization Messaging 148

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. CMOs know that marketing is more than redesigning logos or A/B testing email. </rant> I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. to the time it was available for our users to use.

B2C 60

B2C B2B Feedback Software User Testing 60

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. To find your product’s Aha moments, analyze user behavior. Ready to dive in?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Alchemer Mobile

NOVEMBER 21, 2019

You know customer experience is important , but do you know the tangible business impact of CX? Do you have a full understanding of how customer experience infiltrates every stage on your customer’s journey? Customer Acquisition. This is why it’s critical to focus on perfecting the customer experience.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JANUARY 9, 2023

How is different from user or buyer personas? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. User personas are sometimes confused with user segments.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98