The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer. Make small bets with minimum viable products (MVP).

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. This allows you to make data-driven decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Use onboarding checklists to guide users to the Aha moments.

Onboarding KPIs 85

Onboarding KPIs Data Visualization Analytic Tools User Testing 85

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. A personal message goes a long way.

Startups 120

Startups Feedback Software Onboarding KPIs Customer Experience 120

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. found something interesting to add to this debate.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Gainsight

DECEMBER 11, 2020

Why is it that companies cannot create a great customer experience at scale? One of the reasons Gainsight has found is the influx of too many users without the right internal resources. At the enterprise level, especially in the B2C companies, they have thousands, if not millions, of customers. Gainsight PX.

Customer Experience 52

Customer Experience User Friction B2C Enterprise 52

Userpilot

APRIL 20, 2022

But not too much that free users don’t see the need to upgrade. As much as I’d like all free users to become paying customers, that’s sadly not the case and may never be. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. It’s simple.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization User Testing 87

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Remove bias from your product decisions.

Feedback Software 84

Feedback Software Research Software Analytic Tools User Testing 84

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 85

Onboarding KPIs User Testing Data Visualization Analytic Tools 85

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

Product Marketing 87

Product Marketing Marketing Research Software Feedback Software 87

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Social proof. Contact form. Demo video.

Feedback Software 82

Feedback Software Reporting Tools Embedded Analytics User Friction 82

Userpilot

NOVEMBER 21, 2023

Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. How to upskill as a product manager: look ahead.

Technical Review 78

Technical Review User Testing Product Management Product Manager 78

Nulab

SEPTEMBER 22, 2021

What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 88

Enterprise Marketing Strategy Outbound 88

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

MARCH 20, 2024

It can help you collect and analyze your customers and monitor important software usage metrics. Pricing and Packaging : This pricing strategy determines how much customers pay for your software. This system helps manage customer licenses efficiently, ensuring only authorized users can access your software.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Lenny Rachitsky

AUGUST 12, 2024

Sales motion is for a very targeted list of big customer for big orders and having a clear hit list for revenue targets. For example, if your product requires extensive customization for the customer to see value, or if you are targeting only a handful of large companies, then PLG may not be the best approach.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Userpilot

AUGUST 30, 2021

Product analytics is user-centric data that reflects how your customers engage and interact with your product. A product analytics tool is a type of software that enables you to measure and visualize user data. The data you collect provides you with valuable and actionable insights into customer behavior and customer experience.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Reporting Tools 89

Mixpanel

FEBRUARY 2, 2021

At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. All customer-centric approach. unique end users and all their actions) per month. Grow as much as possible before paying.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

OCTOBER 7, 2020

When in-app messages are best for driving new feature adoption. What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. Step 1: Define the Target Users. Ex-users were given a new reason to try Groove.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

JULY 1, 2022

Instead, companies are searching for ways to successfully maximize customer lifetime value by lowering Customer Acquisition Cost (CAC) and improving Net Revenue Retention (NRR)—but do so without drastically increasing spending with high-touch resources. Make the product itself a key player in the customer lifecycle and experience. .

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty.

Data Visualization 77

Data Visualization Analytic Tools Customer Experience Feedback Software 77

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. It’s called product-led growth.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Onboarding KPIs 81