Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. And as Rajiv shared with me, “Founders often launch too late.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. This is especially important for apparel and accessories, as users might want to review the accessories or prints carefully. Use tables for technical specifications of the products.

Feedback Software 134

Feedback Software Technical Review User Testing Customer Feedback 134

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review 100

Technical Review User Testing Weak Development Team Vision 100

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences.

Data Visualization 88

Data Visualization Research Software Reporting Tools User Testing 88

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. You can reach us here or message us on social media @Apptentive. So I’ll let the team decide who the winners are there, and they will message you. Some categories, however, did see lasting change, specifically categories of news and messaging.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. You need a technical expert. In some cases it provides direct and clear value.

Weak Development Team 109

Weak Development Team Development Feedback Software User Testing 109

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!

Technical Review 78

Technical Review User Testing Product Management Product Manager 78

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

MARCH 8, 2018

After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies. It’s a company trying to hit up a ton of consumers to pass on a message.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. These often come from visible, credible consumer tech companies with household names and high transaction volumes.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Compliant communications : It's a lot easier to review, track, and approve communications from a unified platform. Design tools : A drag-and-drop design tool should enable you to define the structure and branding of your messages.

Customer Communications 82

Customer Communications Analytic Tools Feedback Software Reporting Tools 82

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. While they were building Etsy, they also found out about Crafster.org, this time a message board with 100,000 users and were able to tap into another willing market. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

The Product Coalition

FEBRUARY 6, 2020

Challenges The most serious challenges for marketing organizations are: hiring staff with up-to-date digital skills such as data analytics, technical expertise, and marketing automation; innovation scaling; integration of multiple marketing tools; centralized collection and management of data and communications. The biggest jump was in 2018.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

AUGUST 30, 2021

Media, e-commerce, B2B, consumer tech, and fintech industries can and are using product analytics to gain actionable insights into their customers' experiences, helping them develop and grow their products. How Product Marketing Managers use product analytics. Who is it for. Who is it for. It's not user-friendly. Who is it for.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Product Bookshelf

FEBRUARY 13, 2017

There’s a lot you won’t find in other product management books; for example, a comprehensive review of different types of roadmaps, how to get to the next level in your product management career, and a product management skills self-assessment. Positioning, messaging, and segmentation is often taken for granted and glossed over.

Product Management 81

Product Management Product Manager Management Management 81

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Interested? If so, let’s dive in! Job title: Product Marketing Manager.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. trends, legislation, tech breakthroughs, etc.). Understanding what makes your audience tick will play a key role in your messaging. Define your market characteristics. Focus groups.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). Let’s explore a few examples of incremental innovation in tech. Conclusion.

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. It’s mostly used by data analytics managers, though if you’re a more technical product manager, you might run some queries there yourself.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

MARCH 21, 2019

There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Sales has to sell it. Marketing has to talk about it.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. They interact and work with the following roles: Technical engineers.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. You’d only need one marketing channel to find your users.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. This is only possible when the marketing team and message crafters have a good sense of their target market.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Product Talk

MAY 10, 2023

An admin might create a user on the web console and then that user logs in on the mobile app and then they send a message through to other members of their group. Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Teresa: Who are your typical customers? Where did that knowledge come from?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Business of Software Conference

NOVEMBER 26, 2018

Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. They’re very trusting, the technically sophisticated, and they really just wanted to get time back in the day. She is very open minded about new products and keeps up to date with technology.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

MAY 20, 2024

their tech stack! These technologies position your product at the center of your growth strategy, focusing on delivering an exceptional user experience that drives customer acquisition , retention , and expansion. For example, you can use dashboards to present a managerial review of tasks completed, time spent, and deals closed.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52