Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. A personal message goes a long way. Another prominent example is Air.

Startups 120

Startups Feedback Software Onboarding KPIs Customer Experience 120

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen shares a specific example about missed messages. We’d gotten several different pieces of feedback from customers about being aware that new messages had arrived and being able to respond to them.

Product Research 257

Product Research User Testing Engineering Testing 257

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. Airbnb failed to concept test its logo and faced ridicule due to its design. Book a demo and get started!

User Testing 88

User Testing Feedback Software Product Research Analytic Tools 88

Userpilot

MAY 20, 2024

TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth. Pendo is the best product adoption software for mobile apps. UserGuiding is the best user onboarding software for small companies. Curious about the tools that make this happen? Don’t fret! their tech stack!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. trillion yearly due to customer churn. Unhappy customers leave negative reviews, “warning” others against a product or service they consider ‘bad.’

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Or following up diligently to see if their problem has been solved. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding.

Analytic Tools 94

Analytic Tools Software Review Customer Experience Data Visualization 94

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 88

Customer Experience B2B User Testing Customer Feedback 88

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Here, the image shows how Userpilot enables you to trigger a promo code. Annual Recurring Revenue (ARR).

Feedback Software 92

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 92

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Userpilot

MARCH 21, 2024

Create your customer personas either using software such as Hubspot or customizing an online template. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. Send in-app messages with modals to recruit interview participants. Then, create user segments around these similarities.

Data Visualization 92

Data Visualization User Testing Customer Experience Customer Feedback 92

Userpilot

JUNE 10, 2024

Create a welcome series of in-app and email messages to greet users and kick off onboarding. Personalize the customer onboarding experience through tailored in-app messaging based on user behavior and survey responses. Professionally respond to user feedback and comments on social media and review sites. How can you do it?

Onboarding KPIs 85

Onboarding KPIs User Testing Data Visualization Analytic Tools 85

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 78

Analytic Tools Data Visualization Customer Experience User Testing 78

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. three days before trial expiration].

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization User Testing 87

Userpilot

AUGUST 30, 2021

A product analytics tool is a type of software that enables you to measure and visualize user data. Product analytics software varies but most have similar features, such as data capturing, customized segmentation, and KPI dashboards. Product analytics tools are a type of software that enables you to measure and visualize user data.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Reporting Tools 89

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals. Today’s buyers are used to having easy access to product reviews and user communities in a B2C context.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals. Today’s buyers are used to having easy access to product reviews and user communities in a B2C context.

Research Software 91

Research Software User Testing B2B Software Review 91

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Understanding what makes your audience tick will play a key role in your messaging. Focus groups are a popular B2C method of data collection. Define your market characteristics.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Hubert Palan , founder and CEO of Productboard.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. In both B2B and B2C, buyers want to self-serve. There was a big focus on how the software would fit into the company’s existing tech stack.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Interested? If so, let’s dive in! Job title: Product Marketing Manager.

Feedback Software 84

Feedback Software Research Software Analytic Tools User Testing 84

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Beyond software costs, you’ll also be spending hundreds of thousands of dollars a year on the salaries of your Director of Demand and SDRs. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?

Enterprise 88

Enterprise Marketing Strategy Outbound 88

Product Innovation Educators

AUGUST 14, 2023

You just need to be repeating those same messages. Do you have a combination of B2B people, B2C people, and marketplace people? The pod concept has become the de facto way of doing software development these days. When I read that article, I was working at a company delivering a B2C product.

Technical Review 100

Technical Review User Testing Weak Development Team Vision 100

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. While they were building Etsy, they also found out about Crafster.org, this time a message board with 100,000 users and were able to tap into another willing market. Often not possible due to the business model. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. BoS Europe 2019 BoS USA 2019. Don't Miss a Thing - Get BoS Updates.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Intercom, Inc.

MARCH 8, 2018

My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company. The only exception is some B2C work with financial services and insurance companies. It’s a company trying to hit up a ton of consumers to pass on a message.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era.

Weak Development Team 103

Weak Development Team Development Feedback Software User Testing 103