Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Innovation Educators

DECEMBER 16, 2024

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Mironov Consulting

FEBRUARY 6, 2020

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Buying decisions are made quickly based on a few messages or touches. Products are easy to try or test before purchase. If we offer online surveys, which product marketing teams haven’t fielded a survey in the last quarter?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The message is clear. The same goes for company types.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 80

Research Software Data Visualization Marketing Customer Experience 80

Userpilot

MARCH 21, 2024

The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. The Buyer Persona Template focuses on the decision-maker’s pain points and goals, helping sales and marketing teams tailor pitches for closing deals. Send in-app messages with modals to recruit interview participants.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. product gaps, messaging gaps, pricing issues).

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. product gaps, messaging gaps, pricing issues).

Research Software 91

Research Software User Testing B2B Software Review 91

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. First – as I mentioned above already – they associate personalization with adding a few ‘personal touches’ like first name tags to their emails/ in-app messages, or sending birthday wished to their customers.

Analytic Tools 93

Analytic Tools Software Review Customer Experience Data Visualization 93

Intercom, Inc.

JANUARY 25, 2023

With a background in computer science and a knack for building products, Mickey co-founded Insightera in 2014, a real-time targeting and personalization platform that was later acquired by Marketo, where he led the global engineering team as a GVP for almost three years. You can use it as a channel to message your users.

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The message is clear. The same goes for company types.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The message is clear. The same goes for company types.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The message is clear.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The message is clear.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Once they realize the product’s value first-hand, they are more likely to make a purchase.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Mixpanel

FEBRUARY 2, 2021

While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. . And, at every level, users are always able to do the following: Use the core functionality (Slack: send messages; Zoom: have a meeting; Figma: collaborate on a project).

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Mironov Consulting

JULY 27, 2023

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  (See the chocolate cake problem.) Of course, it’s not that simple or clean.  If

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. While they were building Etsy, they also found out about Crafster.org, this time a message board with 100,000 users and were able to tap into another willing market. product, marketing, engineering, data science, design, content, and finance. Cost : Medium.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Product Bookshelf

FEBRUARY 13, 2017

The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager. The sales and marketing functions are described in detail with recommendations on how to manage these critical relationships. Positioning and Market segments.

Product Management 81

Product Management Product Manager Management Management 81

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

MAY 20, 2024

Chrome extension builder : With Userpilot, you can craft an engaging customer experience utilizing different UI patterns and in-app messages (e.g. AI writing assistant : Userpilot’s AI writing assistant helps enhance the copy of your in-app messages so they are more readable and engaging. completely code-free. Source: HubSpot.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52