Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Customer messaging tool OneSignal can create pop-ups like this one that prompt users to participate in an interview.

Product Research 308

Product Research Feedback Software Analytic Tools User Testing 308

Product Talk

FEBRUARY 2, 2022

During Ellen’s eight years at Orion Labs, she’s seen a lot of change, both in terms of the company’s evolution from B2C to B2B as well as in her own understanding and adoption of continuous discovery practices. Ellen shares a specific example about missed messages.

Product Research 282

Product Research User Testing Engineering Testing 282

Intercom, Inc.

JUNE 12, 2018

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. What is their business type – B2B or B2C? Get alerts for all conversations started by accounts you own.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Intercom, Inc.

NOVEMBER 4, 2020

One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the checkout page to pre-emptively answer their questions. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion If you fail?—?you

B2C 60

B2C B2B Feedback Software User Testing 60

Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. This is a usability issue, not a desirability issue.

Feedback Software 310

Feedback Software User Testing Technical Review Product Research 310

Intercom, Inc.

AUGUST 13, 2019

Our chatbot can also look at keywords in the customer’s message and suggest matching articles – but only if it detects that the user hasn’t visited the Help Center in the previous 15 minutes. These factors include: Message keywords. So where possible, our support chatbot – Answer Bot – will answer that question for them immediately.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

Intercom, Inc.

NOVEMBER 13, 2018

Here’s a list of common questions our customers leave to Answer Bot: Tip 2: Add video messages to immediately engage new customers. For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.

Customer Experience 183

Customer Experience B2C Messaging Engineering 183

Userpilot

APRIL 30, 2024

Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities. Appcues enhances user onboarding, adoption , and retention with targeted walkthroughs, in-app messaging, and feature adoption tools. HubSpot HubSpot is a comprehensive CRM SaaS company designed for B2B and B2C industries.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Product Innovation Educators

AUGUST 14, 2023

You just need to be repeating those same messages. Do you have a combination of B2B people, B2C people, and marketplace people? When I read that article, I was working at a company delivering a B2C product. Don’t just talk about the things that are included in your strategy.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C 115

B2C Customer Experience User Friction User Testing 115

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Intercom, Inc.

AUGUST 20, 2020

Again, with language and with millennials communicating and how most of our communication was being done through text messaging, it’s very different from how our parents and our grandparents grew up socializing. Things are changing so fast, and I feel that most people are not sensitive to how fast those things are changing.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Segmenting a B2B market is much simpler because there are fewer variables.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority. But ask yourself: How do people discover your brand?

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Design tools : A drag-and-drop design tool should enable you to define the structure and branding of your messages. You can use these patterns as standalone messaging elements or combine them to create a flow for interactive communications.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization 94

Data Visualization Research Software Reporting Tools User Testing 94

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. I think writing software would be fun” isn’t a strong selling point.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

MARCH 8, 2018

It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. It’s much the same in B2B marketing. Here’s a common scenario. Sales of product X are underperforming.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Coalition

JULY 19, 2022

For some companies, these customers can be B2-B customers, and for some companies, they are B2C. Here we have to personalize the messaging for each customer based on the customer persona so they can understand the product’s value or the key benefit of upgrading themselves to a premium plan.

User Friction 140

User Friction Customer Experience User Testing Customer Feedback 140

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. The messaging and ad testing process typically begins with creating multiple ad variations.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product Coalition

MARCH 28, 2022

Reduce points of confusion by better wording and clear error handling- Clearly call out what information each field requires and ensure that your error messages are helpful. Try to word the error messages in a neutral tone and provide customers with an idea of how to fix the issue.

Customer Experience 147

Customer Experience User Testing Data Visualization Messaging 147

The Product Coalition

MAY 24, 2023

Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind. At Alconost, we think B2B videos should be as easy to understand as B2C communications. While animated videos can be highly effective, live action explainer video can add a personal touch to your product messaging.

Customer Experience 136

Customer Experience User Testing Advertising Customer Feedback 136

The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. Rather than showing an error in the month day year format, pre-set the format for the user so they don’t get frustrated by an error message. Automate the format.

User Testing 147

User Testing Analytic Tools Data Visualization Research Software 147

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. A personal message goes a long way. Another prominent example is Air.

Startups 127

Startups Feedback Software Onboarding KPIs Customer Experience 127

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Coalition

JULY 21, 2022

It has also given birth to many online portals for B2B, B2C, C2C, and C2B. The automated message is relying on artificial intelligence technology to respond quickly. Supply chain management technology The importance of supply chain management technology has been evident in the e-commerce industry.

Reporting Tools 163

Reporting Tools Artificial Inteligence Data Visualization Wireless 163

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. They add information about free shipping, the end of the discount, alert messages about there is only one product left or if there are a lot of people interested in this item.

Feedback Software 147

Feedback Software Technical Review User Testing Customer Feedback 147

Intercom, Inc.

MAY 24, 2018

Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. In the B2B world it’s Appcues , which is an onboarding personalization tool that does a really nice job of blending your success rep with automated messages. Anna Hongo over at Musical.ly

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182