Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B products often have to appeal to many different personas.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. You have to figure out how your product can solve that same problem, but for a broader set of customers. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals.

Marketing 171

Marketing User Testing B2C Enterprise 171

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien https://t.co/GToygEySYG

Events 84

Events Product Research User Testing Customer Feedback 84

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Our product is also consumer-facing (donors and recipients). Beautiful and intuitive visual and UX design. This is pretty intuitive, which is okay.

User Testing 126

User Testing Startups B2C Product Research 126

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien [link] #b2b.

Events 60

Events Product Research User Testing Customer Feedback 60

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. The most critical features and functionalities of the product. What are the different types of B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Lenny Rachitsky

DECEMBER 21, 2023

Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal. Lenny may be an investor in the companies discussed.

CTO Coach 66

CTO Coach Product Management Product Manager Product Research 66

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. Try including marketing, sales, customer success, and the CEO in the discussion. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

Framework 127

Framework Reporting Tools Definition B2C 127

Good Product Manager

FEBRUARY 9, 2020

Your Input Needed: What Product Management Loves (and Hates!) About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Your Input Needed: What Product Management Loves (and Hates!) About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. But even before that, difficulty in enlisting participants can lead to delays in conducting usability tests, which can prolong product development timelines.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Product Talk

MAY 13, 2020

Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ?

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing 121

User Testing Product Marketing Marketing Software Review 121

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups. One reason we expanded into New York City is to grow our expertise outside of B2B.

B2C 52

B2C Vision B2B Research Software 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

JULY 18, 2021

A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. For example, such characteristics can be that your strategy needs to be able to make you a unicorn within 5 years, be related to your current domain, address your current target market, or maybe the opposite?—?expand

Product Strategy 184

Product Strategy Strategy Research Software Technical Review 184

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. While these requirements are not bad by themselves, it is much more important to have a competent product manager than that product manager having the exact market or technology pre-experience.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills.

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 69

B2C Framework Data Visualization Analytic Tools 69

The Product Cafe

JUNE 18, 2024

That’s more time for the fun part—like nailing down that elusive product-market fit or crafting strategies that outmaneuver competitors. So, while AI handles the grunt work, you can focus on what really matters: delivering value that resonates with users and distinguishes your product in the market.

User Testing 59

User Testing Data Visualization Product Research Feedback Software 59

The Product Coalition

AUGUST 6, 2023

I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. Tremis: And when it comes to leading daily standups, what do you expect your product teams to begin with? Keren: Begin with the market voices.

Research Software 139

Research Software Reporting Tools Product Research User Testing 139

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Ask Benny

JULY 1, 2019

, Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. Jump Markets. It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60