Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

Research Software 99

Research Software Feedback Software User Testing Product Research 99

The Product Coalition

JANUARY 17, 2022

It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience? Product Can you tell if your product is on the right track?

User Testing 118

User Testing Product Marketing Marketing Software Review 118

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 91

B2B User Testing Research Software Analytic Tools 91

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B.

Research Software 153

Research Software User Testing Feedback Software B2C 153

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

B2C 122

B2C Customer Experience User Friction User Testing 122

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 84

Product Marketing Marketing Research Software Feedback Software 84

The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Product Managers, were they a singular role at American Express, would own the product’s strategy, marketing, and direction. My career began atypically. About Sean Raftery.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Coalition

JULY 17, 2018

The design process for Slack was very similar to the design process for a consumer app: start with the premise that a your problem is also a problem for many people, design the app to meet your need, and then figure out how to market it. Customer Insights In a successful B2C product, you have (hopefully) millions of customers.

B2C 60

B2C B2B User Testing Feedback Software 60

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 86

Feedback Software Analytic Tools B2B Embedded Analytics 86

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. The best way to give your customers a positive experience? What does the buying journey look like?

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 180

Analytic Tools Customer Experience B2C Enterprise 180

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. People around you should feel the (positive) impact of your presence.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Intercom, Inc.

AUGUST 20, 2020

Dee: You’ve posited that our relationship with visual stimuli has created a generation, who, because of our mostly digital adult experiences, has a skewed perception of time and reality. Design and marketing for human nature. The fallout from hyperstimuli. How and why do you think this has happened?

Research Software 243

Research Software Technology Telecommunications User Testing 243

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. We’re the best in the market.”

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Product management could start with market research and product development and end with operation.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 121

User Testing Startups B2C Product Research 121

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Marketing 79

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. The reason is that Winner Takes All Dynamic is not so strong in online dating such as it is in other markets.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.” Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. The only exception is some B2C work with financial services and insurance companies. Dan: I’ve been in enterprise sales now for 18 years.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Lenny Rachitsky

DECEMBER 12, 2023

I need some benchmarks What is good retention What is a good activation rate (and how to determine your activation metric ) What is a good payback period What is good monthly churn How to measure cohort retention What is a good growth rate 9.

User Testing 115

User Testing B2C Product Research B2B 115

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example. High-Touch sales process. Long and complex sales cycles.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

OCTOBER 18, 2020

In the beginning, you reveal the bigger things that need to change in your current strategy (for example, some companies I work with understand that they need to solve a different problem than the one they are currently solving, or address a different market segment). At this point, the importance of the process is very clear.

User Testing 108

User Testing B2C Customer Experience Weak Development Team 108

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103