Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 87

Product Marketing Marketing Research Software Feedback Software 87

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 17, 2018

The design process for Slack was very similar to the design process for a consumer app: start with the premise that a your problem is also a problem for many people, design the app to meet your need, and then figure out how to market it. Customer Insights In a successful B2C product, you have (hopefully) millions of customers.

B2C 60

B2C B2B User Testing Feedback Software 60

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. The best way to give your customers a positive experience? How do people discover your brand?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

B2C 99

B2C Customer Experience User Friction User Testing 99

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 125

User Testing Startups B2C Product Research 125

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B.

Research Software 157

Research Software User Testing Feedback Software B2C 157

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. The reason is that Winner Takes All Dynamic is not so strong in online dating such as it is in other markets.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product HQ

JULY 1, 2024

Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products. Therefore, it’s possible to check your potential as a product management director, chief product officer, and even a senior product marketing manager, among other roles.

B2B 52

B2B Technical Advisors Reporting Tools Technical Review 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Lenny Rachitsky

DECEMBER 12, 2023

I need some benchmarks What is good retention What is a good activation rate (and how to determine your activation metric ) What is a good payback period What is good monthly churn How to measure cohort retention What is a good growth rate 9.

User Testing 87

User Testing B2C Product Research B2B 87

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.” Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 120

Startups Feedback Software Onboarding KPIs Customer Experience 120

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example. High-Touch sales process. Long and complex sales cycles.

Feedback Software 133

Feedback Software Analytic Tools Onboarding KPIs B2B 133

The Product Coalition

MAY 24, 2023

If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems. One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing.

Customer Experience 120

Customer Experience Advertising User Testing Customer Feedback 120

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Increased word-of-mouth marketing referrals.

Customer Experience 88

Customer Experience B2B User Testing Customer Feedback 88

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? We’re lucky to have the full gambit of atmospheric scientists, product experts, marketing and technical specialists at BreezoMeter, meaning we’re well equipped to answer the public’s burning questions in an informed and thorough way.

Data Visualization 87

Data Visualization Research Software Reporting Tools User Testing 87

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Product Managers, were they a singular role at American Express, would own the product’s strategy, marketing, and direction. My career began atypically. About Sean Raftery.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. The best way to give your customers a positive experience? What does the buying journey look like?

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 88

User Testing Feedback Software Product Research Analytic Tools 88