The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Product professionals should take inventory of their experiences, as I have. About Sean Raftery.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

The Product Bistro

MAY 26, 2016

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success.

Marketing 170

Marketing B2C Data Visualization B2B 170

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products. What do you want to be known for?

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . Knowing their differentiating capabilities can help you capture market share away from your competitors. . Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Product management could start with market research and product development and end with operation.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

The Product Coalition

JANUARY 17, 2022

It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience? Product Can you tell if your product is on the right track?

User Testing 138

User Testing Product Marketing Marketing Software Review 138

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217

Education Automotive B2C Product Management 217

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Mind the Product

FEBRUARY 27, 2018

Product/Market fit Cannot be Planned. In the end it is almost always about finding product/market fit. Instead, many small tests have to be carried out in order to find your way towards product/market fit. Usually it is not enough to test as many assumptions as possible to find product/market fit. Chaos Report 2015.

User Testing 148

User Testing Product Research Product Marketing Testing 148

Intercom, Inc.

DECEMBER 11, 2018

Using Intercom, the teams at Elegant Themes can properly attribute which marketing campaigns and sales reps are driving the most conversions through live chat. The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom.

B2C 126

B2C Customer Experience User Testing Product Research 126

Izenda

JUNE 25, 2020

In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data.

Data Visualization 75

Data Visualization B2C Analytic Tools B2B 75

Product Innovation Educators

MARCH 14, 2022

Value-based pricing requires market fairness and transparency, keeping the net price calculation the same for all your customers. Many of the techniques from B2C don’t work in B2B at all. [18:41] ” Make a reliable forecast, exercise market fairness, and validate your hypotheses constantly.

B2B 257

B2B B2C Customer Experience Data Visualization 257

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Analyze: Gauge shifting emotion and insights across product, marketing, and CX.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 144

User Testing Product Marketing Marketing Customer Experience 144

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. Critical versus nice-to-have monikers will be obvious when you look at it from this angle.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Guy

MARCH 11, 2017

Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager, Email Marketing @ WayUp (New York City) Keywords: app, b2c, email, marketing, web [link].

B2C 150

B2C Leadership Product Management Product Manager 150

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. But that was my old job in edtech. About John Kresse.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

The Product Guy

APRIL 13, 2018

Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up. In such situations companies are forced to revert to waterfall practices.

Feedback Software 225

Feedback Software B2C Agile Software Development 225

UX Planet

MARCH 15, 2025

After over four years of working freelance/contract, I entered the full-time job market for the first time this year. When I say niche down, I mean finding the narrow slice of the market where you can beat out all of the competition. How to navigate this terrible job market? I braced myself for a painful, prolonged process.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%). “Business leaders saved an average of $300,000 in 2019 from their chatbots” The lede?

User Testing 42

User Testing Product Research Banking B2C 42

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B.

Research Software 173

Research Software User Testing Feedback Software B2C 173

Product Talk

MAY 13, 2020

Grow market share. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ? Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Grow profit. Grow margin.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Guy

APRIL 23, 2019

You go to the market with much fanfare talking about all the problems that you have solved, the quality of your processes, and how you have one of the best teams. She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. Make It Right!

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Intercom, Inc.

APRIL 30, 2018

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.

B2C 214

B2C Research Software User Friction User Testing 214