Intercom, Inc.

MAY 7, 2019

This advice doesn’t just apply to articles or podcasts that you consider as “thought leadership”. There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

Marketing 222

Marketing Data Visualization B2C User Testing 222

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. The identification of metric is driven by the goal to be achieved, which is mainly guided by the product strategy and leadership within the organization. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU.

Data Visualization 175

Data Visualization Customer Feedback User Testing Analytic Tools 175

Mind the Product

APRIL 10, 2017

For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. More importantly, it becomes one of the best tools for leadership. Their insights and experiences will open up the conversation and take the lid off the mystery of great product leadership.

Agile 195

Agile Research Software Product Research Customer Experience 195

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 142

User Testing Startups B2C Product Research 142

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 124

Research Software B2C Artificial Inteligence Customer Experience 124

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. And I almost never buy it.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. Step one is carving out the time: block out the time on your calendar and stick to it.

Data Visualization 149

Data Visualization Analytic Tools Customer Feedback Product Research 149

Userpilot

FEBRUARY 24, 2025

A person without a formal leadership title. B2B Product Managers with no B2C experience. Skills AI/ML integration, product strategy, SaaS platforms, data analytics, cross-functional leadership, and agile execution. A person comfortable with data operations for ML AI projects. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Guy

APRIL 4, 2017

She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. This is particularly important when you’re product-led. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. I got the leadership team together in front of a whiteboard. Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products.

Customer Experience 155

Customer Experience User Testing Data Visualization Analytic Tools 155

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. I once heard an anecdote about a very young child being told a story about a very old man. The child was asked to imagine what this octogenarian would look like. And the child said that as he was very, very old he must be very, very tall….

Enterprise 139

Enterprise Startups Customer Experience Product Management 139

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020?

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020?

Events 60

Events Leadership Marketing Product Management 60

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership Product Management Product Manager User Testing 52

The Product Guy

MAY 15, 2017

She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

FEBRUARY 28, 2023

Georgie Smallwood According to her LinkedIn post, product is one of her favorite topics to discuss, and in light of the past few pandemic years, she admits that it has been quite the product leadership learning experience. I came in as a campaign manager, media coordinator, and I just grew in that leadership role because we were scaling.

Presentation 128

Presentation Customer Experience Technical Advisors Advertising 128

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Climbing the leadership ladder.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Mind the Product

SEPTEMBER 11, 2017

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Focus on Interests, not Positions.

Product Management 159

Product Management Product Manager B2C Management 159

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Amplitude

APRIL 11, 2019

There’s no perfect, one-size-fits-all leadership model. I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. So it’s not that.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? As Head of Product, I cover both B2C and B2B technologies. In almost every workplace I’ve worked in, when this symptom persists, leadership would have no choice but to respond with efforts designed to reduce the time spent in standups.

Research Software 147

Research Software Reporting Tools Product Research User Testing 147

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 123

User Testing Workshop B2B Leadership 123

Intercom, Inc.

JULY 9, 2020

And then lastly, we also had a lot of thought leadership content. Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. We also did a lot of co-marketing. They do so many great things.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). So I frame this as a leadership challenge: how do we (as product leaders) let our product managers know that what’s acceptable, and that we’ll intervene when needed? That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. You might also be interested in: How to Get a Product Management Job at Slack Pinterest: B2C Product-Led Growth Advocates for product-led growth often point to Pinterest as a shining example of how it’s done, and the incredible results you can achieve.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Mind the Product

JANUARY 22, 2018

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. There may be a multitude of things that the leadership team wants to achieve, and each one would require a prohibitive amount of time and money with the current platform.

Research Software 155

Research Software Reporting Tools Weak Development Team Product Research 155

ProductPlan

OCTOBER 1, 2020

Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event. Then comes the fun part of incorporating what you’ve learned into everyday leadership of your product team.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Fearless Product

JULY 10, 2019

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job? Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job? Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job? Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Good Product Manager

MARCH 29, 2016

For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. What’s Hot on Twitter.

Events 84

Events Product Research User Testing Product Marketing 84

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. Despite everything I tried, and the evidence supporting my decision going to the board, the leadership team chose not to pursue it.

Product Management 123

Product Management Product Manager Technical Review Customer Experience 123

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Without proper technical leadership and stakeholder management, Salesforce will irrevocably spread to the organization, causing frustration throughout engineering & product, bypassing many agile practices.

Agile 192

Agile Startups Technical Review Software Review 192

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. You can’t just leave that up to us.”

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

MARCH 24, 2025

Candidates short profile Kostiantyn is a highly motivated Senior Product Manager with over 13 years of experience leading high-load B2B and B2C products across e-commerce, e-learning, gaming, and military tech. Contact details LinkedIn profile Kostiantyn Isaiev Kostiantyn Isaiev. How can Artem benefit your company?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101