Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. When talking to people, look for two things: pain and pull. Pain tells you there’s an opportunity to solve a problem.

B2C 121

B2C Customer Experience User Friction User Testing 121

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 90

B2B User Testing Research Software Analytic Tools 90

Userpilot

MAY 19, 2021

Setting these goals help you map out your marketing funnel. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. The main problem here is that marketers try to be *everywhere*. SaaS Inbound Marketing. Account-based marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119