Intercom, Inc.
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. Inbound volume is spiking for half of support teams. The majority of B2B and B2C support teams – 54% and 61%, respectively – have taken this approach.
Intercom, Inc.
APRIL 30, 2018
With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. You wouldn’t walk over and tell them you’ll be in touch later on.
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Intercom, Inc.
DECEMBER 11, 2018
Lauren says, “Before we were fielding inbound requests just using email and phone, but with chat we’ve opened up a completely new channel for sales. The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom.
Lenny Rachitsky
JANUARY 16, 2024
ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g. Instagram, Snap, YouTube).
Intercom, Inc.
JUNE 12, 2018
When responding to inbound conversations, you want to focus your time on the customers that matter most to your business. What is their business type – B2B or B2C? We know some of you have been asking for this one for a while. Keep conversations targeted by customizing who can see your Messenger.
Lenny Rachitsky
JANUARY 9, 2024
Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”).
Intercom, Inc.
DECEMBER 12, 2018
For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.
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