How to succeed in 2020: the most important insights from 8 recent market research studies
The Product Coalition
FEBRUARY 6, 2020
A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.
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