Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. They are in the advantageous position where they also own the channel.

User Testing 65

User Testing Outbound B2B Inbound 65

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Product Research Startups Onboarding KPIs 130