Product Management University

MAY 24, 2021

It’s what your team can do for the customer. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Product Management Maturity Model: 3 Tiers of Customer Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Product management could start with market research and product development and end with operation. B2B type of business will focus on different KPIs than B2C type of business.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

APRIL 23, 2019

It is imperative to understand your user and answer these questions around Why, Who, and What: Why: Why is your team trying to solve a problem by building a product? What: What is the minimum set of features that you could build, and test that you are indeed solving the needs of the users? What differentiates you from others?

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). Click on the image to enlarge.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

JULY 12, 2018

A product manager needs to talk to their customers, period. This doesn’t mean sending out surveys to users, getting secondhand feedback from your sales or client services teams, or even listening to recordings. There is no quicker way to understand the user and begin empathizing with them. Why is that?

Customer Feedback 258

Customer Feedback User Testing Product Management Product Manager 258

Userpilot

MARCH 24, 2025

Salesforce Field Service is a market leader with customers including many Fortune 500 companies. It represents a broad set of industries, including manufacturing, utilities, communications, consumer goods, and healthcare. Their customers rely on their offline-first mobile app to guide them through complex fieldwork.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

JANUARY 24, 2022

How will you arrive at market sizing estimation, GTM goals & Measures that focus on D2C (direct to customer)? ?? Target segment: 15 to 30 years, 55+ years Target person: Youth, who like trendy smartwatches and are fitness conscious. 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India. Interviewer: Sure!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. In contrast, the service or project based companies will often encounter customers who will order something with a fixed time, fixed budget and fixed scope. The customers expect you to deliver value to them, and deliver it fast. When to use Wagile?

Feedback Software 225

Feedback Software B2C Agile Software Developers 225

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. They hand the contract off to the customer success team before the ink dries. with user research to test our hypothesis.

Customer Experience 155

Customer Experience User Testing Data Visualization Analytic Tools 155

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

APRIL 30, 2024

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. HubSpot and Salesforce are both CRMs that offer customer analytics, survey tools, and extensive integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! User stories might be confused with user personas , as user personas are more commonly known across a variety of disciplines, but they are in fact very different things.

User Testing 119

User Testing Agile Customer Experience Certifications 119

Mind the Product

APRIL 10, 2017

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. Because behind those big companies are the things that matter most; the people. Agile isn’t to blame for this.

Agile 195

Agile Research Software Product Research Customer Experience 195

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. Understanding what customers need.

Marketing 171

Marketing User Testing B2C Enterprise 171

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

FEBRUARY 24, 2025

Who would be the best fit for this job? Who would be a BAD fit for this job? Who would be the best fit for this job? Who would be a BAD fit for this job? B2B Product Managers with no B2C experience. Who would be the best fit for this job? Those with experience in enterprise-level AI platforms.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Amplitude

NOVEMBER 12, 2019

Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. As a result, you have endless opportunities to find new ways to continually engage—and retain—existing customers.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. This idea was prime for testing. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? Customers were pissed. This makes so much sense.”

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. But take another class of enterprise software product?—?server Slack is a great example of this.

B2C 60

B2C B2B User Testing Feedback Software 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. So I’m going to talk about Product-Market Fit. ” Very disappointed.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. UserGuiding – best customer interaction platform for small businesses.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JUNE 11, 2024

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. To illustrate the customer journey in the present.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105