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Lying To Customers

Mironov Consulting

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

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14 Can’t Miss Conferences for Product Leaders

ProductPlan

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). The goal is to help product teams “rise above the day-to-day slog and truly think through what makes a successful Product and how to make it happen.”. SaaStr Annual.

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

This is particularly true when it comes to how quickly things change in the tech industry. Remember, our customers are big: It’s enterprise software, it’s people like Adobe and Intuit and Cisco and Qualcomm – those are all our customers. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us.

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Top 10 SaaS Customer Onboarding Software Solutions

Userpilot

Other software requires direct integrations and developer participation to create more complex product experiences. This decreases the strain on your customer success teams. Userpilot offers two subscription plans to choose from Growth (starts from $249/mo) and Enterprise (starts from $749/mo). Inline Manual. Key Features.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.