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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. These often come from visible, credible consumer tech companies with household names and high transaction volumes. So Where Should B2B/Enterprise Folks Start?

B2B 118
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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

Agile 182
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12 Best NPS Software and Survey Tools to Consider

Userpilot

It is tailored for product teams who need to send NPS surveys inside their app and analyze it without technical expertise. 3 Delighted for e-commerce, tech, and non-profit teams Creating NPS surveys with Delighted. So they make it easier to send these surveys and get more responses.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. I first got started in SEO, I think at around 16 years old.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators.

Startups 133