Remove B2C Remove Enterprise Remove Startups
article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
article thumbnail

Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. I once heard an anecdote about a very young child being told a story about a very old man.

article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

article thumbnail

How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??

Agile 180
article thumbnail

The Future of Contact Centers: With Gaurav of Verloop.io

NextBigWhat

Gaurav’s journey from B2C to B2B / Enterprise ​2. Enterprise LLMs : Is it a fad? Why new-age enterprise products cannot be boring or unsexy. Tips to early-stage startups on building trust ​ and so much more! How ICPs are evolving in the GenAI era. Who has the data?

B2C 52
article thumbnail

Videocast with Steve Johnson & Grant Hunter (Product Growth Leaders)

Mironov Consulting

Restaurant metaphors for software product companies vs software services companies and product strategies Why B2B/Enterprise companies are very different from B2C companies, and how important sales compensation plans are Omphaloskepsis (navel-gazing) Whether distance from Silicon Valley is the key driver of tech community maturity (My POV: it's (..)

B2C 52