The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. As the Lean Startup methodology suggests, build-measure-learn. She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Listen to the full episode or check out Yvonne’s key takeaways below.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment. Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Mind the Product

MARCH 11, 2020

It’s fascinating to me to be in a startup working with some of the largest companies in the world. This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 120

Research Software B2C Artificial Inteligence Customer Experience 120

The Product Coalition

JANUARY 24, 2021

When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.

Analytic Tools 197

Analytic Tools Customer Experience B2C Enterprise 197

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. For instance, a project management app might promote team collaboration features to startups while emphasizing security and compliance to enterprise clients. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

UX Planet

MARCH 15, 2025

For example, my partner is a software engineer who works at early stage creative tooling startups but can work any part of the stack. I had lots of conversations with my colleagues to learn about their domains and how they found their niches (or how their niches found them!). And I learned there were lots of ways to niche down.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 61

Enterprise User Testing Analytic Tools Research Software 61

Mixpanel

FEBRUARY 2, 2021

TL;DR: we recently released an all-new Free Plan with up to 100K Monthly Tracked Users (MTUs), made changes to our pricing curve, and launched a Startup Program to give early-stage companies more runway for growth. No more data history limits on all new Free, Growth, and Enterprise Plans. First and foremost, startups are in our DNA.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Spendesk thinks about building its company in three stages: startup, growth, and scale.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Someone picked up The Lean Startup , had their mind blown, and said “We should do that here!” In the beginning, we talked about this concept as something to validate startup ideas.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Intercom, Inc.

MARCH 8, 2018

Dan: I’ve been in enterprise sales now for 18 years. Right now we’re working with some Fortune 50 companies, all B2B, down to much smaller startups here in New York City. The only exception is some B2C work with financial services and insurance companies. Adam: Dan, welcome to Inside Intercom.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. for example, SMB vs. enterprise. To understand why, we need to switch to another water-related metaphor: the clogged pipe.

User Testing 110

User Testing Customer Experience B2B Reference 110

ProductPlan

OCTOBER 1, 2020

This conference is dedicated to helping SaaS executives, founders, and entrepreneurs of enterprise software companies ramp up their subscription revenue. From startups to enterprise-class outfits, they dedicate the conference to what it takes to lead product management and strategy for the entire organization. SaaStr Annual.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Andrew Chen

JULY 25, 2019

It’s a tech-enabled law firm serving startups — learn more here. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth. Tradeoffs between B2B versus B2C companies. And also: “It takes a lot of people with nothing to lose to discover [hit startups].”. congrats Justin!).

Research Software 87

Research Software Feedback Software User Testing Startups 87

Userpilot

OCTOBER 15, 2023

For burgeoning startups, roles may blend; the head growth marketer could double as the data analyst. Our lens will focus on the SaaS growth marketer’s role, which mirrors many aspects found in the B2C sphere. The structure of a growth marketing team In the realm of growth marketing, one size doesn’t fit all.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

AUGUST 30, 2021

They offer personalized payment plans for enterprises but their business plans start from $995 per month. An enterprise plan for businesses that need priority support is also available for $749 a month. Hotjar is ideal for B2B and B2C product and customer experience teams, web/UX designers, and digital marketers. Capterra: 4.4/5

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Mironov Consulting

MARCH 15, 2024

Restaurant metaphors for software product companies vs software services companies and product strategies Why B2B/Enterprise companies are very different from B2C companies, and how important sales compensation plans are Omphaloskepsis (navel-gazing) Whether distance from Silicon Valley is the key driver of tech community maturity (My POV: it's (..)

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B).

User Testing 122

User Testing Workshop B2B Leadership 122

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

APRIL 2, 2019

It was a great experience working in an MNC that functions with the startup mindset. After learning a whole lot about how to do software requirements management, project management, enterprise architecture, architecting software solutions, information security policies.

Weak Development Team 60

Weak Development Team Consulting Product Management Product Manager 60

People-First Product Leadership

JULY 16, 2024

Letting your product do the heavy lifting for getting new customers and growing your business is often perceived as more aligned to business-to-consumer (B2C) offerings where product pricing doesn’t justify sales team(s). Enter sales people to manage the ongoing relationships and subsequent requests for enterprise capabilities.

Onboarding KPIs 52

Onboarding KPIs User Testing B2C Data Visualization 52

The Product Coalition

JULY 3, 2018

Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. Could this mean that the candidate is a better match for enterprise product management? B) What if we could also make the candidate him/herself a consumer of this information?

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. Companies like Palantir and Veeva exist on the very far end.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

FEBRUARY 18, 2019

… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they Lawrence (i.e.

Agile 63

Agile Product Research User Testing Data Visualization 63

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

The Product Coalition

JULY 17, 2018

Motto: We help brands & enterprises prepare for a future dominated by post-PC technologies Customer quotes: “Everything they’ve delivered so far has been very polished. Motto: We’re a product agency that helps Fortune 500 companies and next generation startups build the future of digital. They’ve been using their heads.”? —?CEO

Research Software 60

Research Software Weak Development Team Development CTO Coach 60