B2C Enterprise Product Marketing 
Product Innovation Educators
DECEMBER 16, 2024
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.
The Product Guy
FEBRUARY 3, 2019
I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. More About The Product Mentor. Better Products. About John Kresse.
Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.
The Product Coalition
JANUARY 24, 2021
In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.
Intercom, Inc.
MARCH 13, 2019
In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. By starting at the higher end and expanding downmarket. So what did we do?
Expert insights. Personalized for you.
266 
Let's personalize your content