This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
I’m often asked by B2Cproduct managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.
I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. More About The Product Mentor. Better Products. About John Kresse.
I’m often asked what KPIs B2B/enterpriseproduct folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.
We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). They buy more (more products, more licenses, more months). That new or different human behavior becomes the product outcome that focuses the work of a product team.
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.
In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.
In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. By starting at the higher end and expanding downmarket. So what did we do?
Which product analytics tools should you be using? And what type of analytics really matters for a productmarketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.
Upcoming Product Management and ProductMarketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.
Getting confused between what to do as a B2B Product vs B2CProduct manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2Cproducts are. And B2Cproducts are products or services that are sold directly to consumers.
This will change the way that a lot of people think about productmarket fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. So my bias is to look for B2B/enterprise experience for B2B companies.
B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Those with experience in enterprise-level AI platforms. PMs with Product Information Management (PIM) data experience. Android-first PMs.
Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterpriseproducts may relate with the title. Building an enterpriseproduct is a whole lot different from building a consumer product. And enterprise is not an individual.
If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. This analysis will most likely highlight quite a few gaps that you need to address.
However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?
Upcoming Product Management and ProductMarketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.
Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.
Interested in productmarketing manager roles? In this guide, we’ll explore the ins and outs of productmarketing manager roles through detailed job descriptions and handy templates. TL;DR A productmarketing manager is a professional responsible for promoting and selling their company’s products.
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again.
B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing productmarketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.
A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.
Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored productmarketing customized to the needs of distinct market segments.
No more data history limits on all new Free, Growth, and Enterprise Plans. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. .
All these products were searching for product-market fit. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products. Give the product teams access to users.
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. for example, SMB vs. enterprise. It can mean that within your SMB target market, some need your product more than others. your pipe is no longer blocked!
Test product-market fit with PMF surveys. Add a feedback widget inside your app for continuously collecting insights about different features of your product. Use customer satisfaction surveys-ProductMarket Fit (PMF). If 40% or more answer “very disappointed”, your product fits its current market well.
The difference between these two are not the common mantras of build a great product, productmarket fit is the only thing that matters, or growth hacking. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.
ProductMarket Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel ProductMarket Fit (PMF): A ProductMarket Fit (PMF) is a way knowing what problems your product will solve. This type of model works best with a product of medium complexity and price.
In-app surveys : With Userpilot, teams can collect user insights with the in-app surveys to inform their product-led growth strategy. You can customize different microsurvey templates such as Product-Market Fit , Customer Effort Score , and Customer Satisfaction Score , or build one from scratch.
B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. It offers a free trial demo with three paid plans – Traction, Growth, and Enterprise. Let’s review how Userpilot can help you track and optimize product analytics metrics. Time to Value.
Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.
The majority of the attendees are from business and enterprise software/SaaS, consumer and web. About the Conference: Mind the Product events are the go-to places for meeting other product managers and honing your product craft. Other attendees tend to be from marketing, design, and engineering.
In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. What Is a Go-To-Market (GTM) Strategy For SaaS? Am I competing with SMB markets, mid-markets, or enterprises?
TL;DR Customer churn is a vital metric for SaaS enterprises, reflecting product value and customer satisfaction that must be calculated with industry benchmarks to gauge performance against competitors. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts.
There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.
Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. SaaS Marketing Tactic #2: Newsletters.
Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.
Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.
Product, marketing , and design teams can now view all event and feature usage data and use it to create reports or segments. Other tools, catering to B2C or e-commerce businesses, allow you to segment only individual users. Until now, you had no access to historical event data if you first hadn’t tagged them.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content